Tuesday 24 April 2018

The Monroe Legacy

Marilyn Monroe
Marilyn Monroe

Fifty-one years after her death, Marilyn Monroe has been named the new face of Chanel's iconic fragrance, No. 5.

The American blonde will feature in a brand new print and TV campaign, which will show black and white images of the actress and beauty icon.

The fashion and beauty house were inspired when they discovered an audio recording of a 1960 interview when Monroe speaks about cheeky response to Life magazine in 1952 when they asked her what she wore to bed.

"You know, they ask me questions. Just an example: 'What do you wear to bed? A pyjama top? The bottoms of the pyjamas? A nightgown?' So I said: 'Chanel No.5', because it's the truth," Monroe says in the 50-year-old recording.

The quote remains one of Monroe’s most memorable.

The No. 5 fragrance was launched in 1921 by Gabrielle Chanel and has been considered a perfume classic ever since.

Marilyn Monroe
Marilyn Monroe
Photos of Marilyn Monroe from a limited-edition portfolio that is set to go on the block on September 10 in Philadelphia
These photos were made from fashion photographer Bert Stern's negatives from his 1962 assignment for 'Vogue'
Marilyn Monroe died of a barbiturates overdose at the age of 36
Workers set up giants 65th Cannes Film Festival official posters showing Marilyn Monroe on the Cannes Festival Palace. Photo: AP
Femme fatale: Marilyn Monroe.
Marilyn Monroe (left) and Elizabeth Taylor
Lights, camera, smile: Marilyn Monroe poses for a portrait on the backlot of 20th Century Fox in 1951 in Los Angeles. GETTY IMAGES
Marilyn Monroe
Screen siren Marilyn Monroe has been named as having the best celebrity curves of all time, beating modern pin ups such as Kelly Brook, Christina Hendricks and Kim Kardashian. Photo: PA
Hairdresser to the stars: Kenneth Battelle styling Marilyn Monroe's hair in the late 1950s

The new Marilyn Monroe campaign is due to launch in December this year.

She will join modern stars Keira Knightley, Audrey Toutoe, Nicole Kidman and most recently, Brad Pitt as the face of a Chanel campaign.

Online Editors

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