Former beauty queens including Roz Purcell reunited today to launch the 'Miss Universe Ireland' pageant.
The Tipperary native was propelled to fame when she won Andrea Roche's beauty contest in 2010.
Then just 18-years-old, the UCD student was sent off to the world heats in Nevada, and taken under the wing of Donald Trump who noticed her potential.
Fast forward five years, and the lithe beauty has built up an extensive portfolio as a model, tv contributor, food blogger, travel writer and is on the cusp of releasing her first cook book of healthy recipes.
Dressed in a Forever Unique leotard and tailored trousers by Caroline Kennedy, Roz was joined today by fellow models Aoife Hannon, Kerri Nicole Blanc, Sinead Duffy and Carla Jackson today to launch details of 'The Miss Universe Ireland Competition, sponsored by Therapie Clinic' which will be held at the end of November.
Luxe brand Gold Fever hair extensions are the official hair sponsor of the annual pageant, with makeup and jewellery companies Make Up Forever & Tower Jewellers also on board.
For the first time, this year the competition is embracing social media and has even recruited some contestants via platforms such as Instagram.
Fledgling beauty queens who meet the criteria can enter themselves online at www.missuniverseireland.net.