Ruth Griffin: Beauty and the boys
From manicures to moisturising, the guy grooming guide every man needs to read
The male grooming business is booming, with research showing that global sales are set to reach $60billion by 2020. Gone are the days of men not even knowing what a moisturising face cream looked like. Increasingly, men are realising that it's not "un-masculine" to mind themselves and their skin. As Tom Ford, fashion designer with a best-selling range of grooming products and colognes, says, "Looking well is a form of good manners."
Most Irish men suffer from skin sensitivity, with over 50pc of them presenting with rosacea (also known as 'the Celtic skin curse'). Our guys predominantly have Fitzpatrick Skin Type 1, which translates to a pale and freckled complexion that's easily damaged by strong sun. As such, they need to look for fragrance-free skincare suitable for sensitive complexions, and to use a sunscreen every day.
So, what should the man of today have in his bathroom cabinets? On the opposite page, I've put together a selection of no-nonsense, quick-acting grooming products that will see you looking sharp, and keep your hair and skin healthy long-term. These are the products that every man should have at his fingertips.
I'll give the last word to that master of male grooming, Tom Ford: "The most important thing is to cleanse and moisturise your face twice a day. Use eye drops. If your eyes are white, you look healthy; you look fresh. Every man should have a magnifying mirror. If you look good magnified, you are set to go." Happy pampering!
Banish excess nose, ear, brow and body hair with this handy multi-use trimmers: WAHL Rechargeable Multi Groomer, €21.50, from pharmacies, Boots and electrical stores nationwide.
Psst! Beauty's unisex secret
Grooming expert Warren Dowdall swears by this hair pomade to add volume to hair. It's especially great for thinning hair. Kerastase Densifique Baume Densité Homme, €25, from hair salons nationwide and millies.ie.
Shaving products/ beard care
Daily shaving can cause wear and tear on your skin, so those with sensitive or mature skin should consider swapping their shaving cream for an oil, which is less astringent on the skin. Grooming expert Warren Dowdall recommends Tom Ford's Shave Oil, €54, from department stores nationwide or American Crew's Ultra Gliding Shave Oil, €14, from millies.ie and barbers' shops nationwide.
For a razor that minimises pulling and dragging on the face, try the Gillette Fusion 5 Razor, €24, from supermarkets and pharmacies. If you're rocking a beard, keep the frizz at bay and keep it conditioned and clean. Try the Handmade Soap Company Basil, Lime and Sweet Orange Beard Shampoo, €17.95, and Oil, €17.95, from pharmacies nationwide.
Due to its thin, fragile skin, the eye contour is the first area of the face to show signs of ageing. This is an added skincare step for men 35 years-plus. Look for a formula with caffeine in it as this has been proven to help with the under eye area. Try Kiehl's Eye Fuel, €25, from department stores nationwide.
A non-negotiable grooming essential. Try Nivea Men 48 hour Invisible Antiperspirant, €2.50, from supermarkets and pharmacies. If you prefer all-natural, chemical-free products, try Kiehl's Body Fuel Antiperspirant & Deodorant, €21, from Kiehl's stores and selected department stores.
Another essential product to use. Try CeraVe Foaming Cleanser, €13, a soap-free, oil-free cleanser suitable for face and body. This will clear sebum on skin without stripping your protective barrier. It's suitable for the whole family to use, including children from three years. From from pharmacies nationwide.
The modern man's grooming kit - Products every guy should own
For daily use. Find a moisturiser that suits your skin and age: young men will need an oil-free version, mid-lifers a hydrating product and the over- 60s a deep hydrator. Try CeraVe Facial Moisturising Lotion, €13, from pharmacies nationwide. Those with very pale complexions that need added SPF, try Elave Sensitive Daily Defence SPF 45, €23, from pharmacies nationwide. A little goes a long way with this product, and give it a few minutes to absorb into your skin.
Especially good for men who spend lots of time outdoors or play sports. Men want a balm that is non-tinted, non-shiny, with no sticky residue. My best advice is to stick to a 100pc natural product with no camphor in it (this ingredient can actually dehydrate your lips long-term). Try Burt's Bees Lip Balm, €4.99, from pharmacies.