'Penneys chic' reaches new levels as bargain retailer launches beauty bar
Being beautiful just became a lot more affordable.
Recession proof retailer Penneys have announced their latest collaboration with the Love Beauty Brow & Nail Studio to be rolled out at select stores.
The brand's flagship store on Dublin's Mary Street will be the first to trial the new section, launching on September 29th.
Having already cornered the market as Ireland's premier destination for savvy fashionistas, beauty addicts will also have the chance to indulge themselves without breaking the bank.
Business owner Monika Mohndra spearheaded the merging of the two companies, which promises 'expert treatments at New York prices' for Irish women. Mohndra is the sister of brow guru Shavata Singh and oversaw the Training and Retail Operations for five years before branching out on her own.
“This is why Primark (Penneys)felt like the right place to launch,” she explained of her decision to merge. “Both our brands offer style and unparalleled value to women who desire accessible expertise.”
The studio will specialise in brows, nails and lashes with treatments including gel and acrylic nails, detailed nail art, semi-permanent lashes, eyebrow shaping and tinting, with prices stating at €7 for a basic treatment.