My Make-Up And Me: Aoife Horgan
Aoife Horgan is the director of PR Boutique and a self confessed make-up junkie. In between running her own business and being generally glamourous she can often be found scouring industry insiders for tips, corrections and a brutal line in 'insider' advice. Hear she shares a few of her secrets.
If I had the time I could easily spend an hour preening, but when you're running your own business time is of the essence. I'm lucky if I get 15 minutes. It helps that I've perfected the art of applying my make-up in the back of a taxi or on the luas.
First beauty memories?
My mum is probably the most glamorous person I know and never leaves the house looking anything but perfectly groomed. I think my obsession with make-up began when I would watch my mum getting ready. I was particularly taken with her red lipstick and couldn't understand why it wasn't appropriate to wear to school!
As I'm from Cork, growing up it was always a huge treat to head to Dublin for the day. The make-up counter at Miss Selfridge was like a Mecca for me and my best friend. I seem to remember buying a hideous frosted pink lip-gloss and a blue eyeshadow that would have put Pat Butcher to shame, we thought we were stunnning though. I also bought what must have been the world's palest foundation from Collection 2000, it was so hideous my mum brought me to Brown Thomas to buy me a "proper foundation" from Clinique.
What's your top tip?
In the industry I work in I'm lucky to meet a lot of beauty experts who I'm sure I torment looking for insider secrets and tips. Ken Boylan, one of the best make-up artists around, told me that it's not just the product that's important it's how you apply it. He gave me a set of his Boylan and Balfe brushes as a present and showed me how to use each one. It makes a huge difference. A good set of brushes are definitely one thing that is well worth investing in. He also told me to tone down the bronzer - blunt but fair, and advice that I think a lot of Irish girls should take on board. Sunshimmer Bronzer in light matte is great for getting a subtle glow without looking too much.
Do you go out without make-up?
In the past, I wouldn't have stepped outside the house without make-up but I've relaxed a lot since I've gotten older - maybe it's because I've realised people don't actually recognise me without my war paint on. I know if I'm meeting someone I will always make sure to have at least foundation and mascara on. It's amazing how just a touch of make-up can make you feel a lot more confident.
In the bag and on the wish list?
Rimmel Lycra Pro Nail Polish - foolproof application, Lippin' Large Lip Plumper from NYC - I was devastated when the Pout's iconic lip gloss was discontinued until I found this, Laura Mercier Primer - shoddy foundation is the worst and the same. Rimmel Volume Flash x10 Mascara - great for adding fullness and length, Sally Hansen Airbrush Legs in Tan Glow - hides a multitude of sins, MAC false lashes applied with Duo surgical adhesive, Shu Umera Eye lash curlers - a make-up bag essential and Armani foundation - expensive but worth the splurge.
As for the wish list, I'm seriously lusting after the new Nars illuminator which I spotted in New York recently, I was very disappointed on my return to find out that for the moment it's a Space NK London exclusive, so I will have to wait to get my hands on it.
What's the most you've ever spent on a product and why did you buy it?
Probably the Eve Lom cleanser as I had read such rave reviews about it. Unfortunately the ritual involved a lot of effort with all the different steps and I was far too lazy to do it - it's still sitting on my bathroom shelf looking like a very unloved bathroom trophy!
Do you tend to go for bargain buys or are you swayed by the adverts?
I'm a big fan of bargain buys. Budget brands like Rimmel and New York Colour have some real hero products. It might be just me but I think people are becoming a lot more savvy when it comes to experimenting with different products and brands no matter what the price. The one thing I invest in is top quality skincare and haircare products - at the moment I'm really loving natural brands and my hair and skin have are getting the benefit.
Where do you shop for a beauty fix?
I love the new beauty hall in Arnott's, it's an Aladdin's cave of all the usual faves as well as some great new brands like Make-up Store, Becca and Trilogy. You can't beat the local pharmacy though, I love having a browse around when I want a little pick-me-up. My real treat is letting loose in Sephora when I'm Stateside.
Is there a trend you would like to see come into fashion?
I was renowned for my love of fake tan in college - it makes me sad that pale and interesting is all the rage now. Dita von Teese and Nicola Roberts have a lot to answer for. I'm still a fan of the faux glow, I think it should be healthy and probably best left to the professionals, I go to Wow Brown Tanning Boutique in Donnybrook. Fran and Donna who are the owners feel more like friends now.
If you could snoop in anyone's make-up bag, who would it be and why?
Victoria Beckham may not be to everyone's taste, but I am absolutely fascinated by how immaculately groomed she is. I don't think I've ever seen her with a hair out of place. You have to admire that level of dedication. For shock value alone I'd take a peek into Lady Gaga's beauty box - I'll bet it's as mad as she is.
Can you tell us what product, secret or beauty tip that you couldn't live without?
It's very obvious but if you're going to do anything, look after your skin. I never leave my make-up on at night and cleanse, tone and moisturise religiously - the holy trinity of good skin. The Rosehip Oil from Trilogy is definitely my "can't live without" product and I use this and their Cream Cleanser every night. I also treat myself to a regular facial from Elaine Butler Doolin at Bespoke Beauty every six weeks. She is definitely one of, if not the best, beauty therapists in the country.