Sunday 19 November 2017

You can now create your own custom eyeshadow palette for just €12 thanks to Penneys

Model Gigi Hadid prepares backstage at the Anna Sui fashion show during New York Fashion Week: The Shows at The Arc, Skylight at Moynihan Station on September 14, 2016 in New York City. (Photo by Astrid Stawiarz/Getty Images for New York Fashion Week: The Shows)
Model Gigi Hadid prepares backstage at the Anna Sui fashion show during New York Fashion Week: The Shows at The Arc, Skylight at Moynihan Station on September 14, 2016 in New York City. (Photo by Astrid Stawiarz/Getty Images for New York Fashion Week: The Shows)
The launch of PS...Beauty Customeyes in Penneys HQ Dublin. In selected stores September. Picture: Andres Poveda
Model Kelly Horgan pictured at the launch of PS...Beauty Customeyes in Penneys HQ Dublin. In selected stores September. Picture: Andres Poveda
Model Kelly Horgan pictured at the launch of PS...Beauty Customeyes in Penneys HQ Dublin. In selected stores September. Picture: Andres Poveda
The launch of PS...Beauty Customeyes in Penneys HQ Dublin. In selected stores September. Picture: Andres Poveda
The launch of PS...Beauty Customeyes in Penneys HQ Dublin. In selected stores September. Picture: Andres Poveda
Amy Mulvaney

Amy Mulvaney

Penneys has done it again.

The bargain haven has been creeping its way onto the beauty scene over the past year, with numerous stand-out products hitting the shelves for just a fraction of the cost of their high-end counterparts.

The latest addition to Penneys' growing beauty range is customisable eyeshadow palettes, which are nearly identical to those from MAC.

An empty nine-pan palette costs €3, while a four-pan palette will be €2. Even better is the fact that the eyeshadows only cost €1 each, meaning you can kit out a full nine-pan palette for just €12, compared to €7 for just one singular eyeshadow pan from MAC.

The launch of PS...Beauty Customeyes in Penneys HQ Dublin. In selected stores September. Picture: Andres Poveda
The launch of PS...Beauty Customeyes in Penneys HQ Dublin. In selected stores September. Picture: Andres Poveda

The products will hit stores from the first week in September, so be prepared to fend off other makeup-addicts as we can see this range being a success.

The launch of PS...Beauty Customeyes in Penneys HQ Dublin. In selected stores September. Picture: Andres Poveda
The launch of PS...Beauty Customeyes in Penneys HQ Dublin. In selected stores September. Picture: Andres Poveda

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