Friday 22 June 2018

Would you wear an entire face of makeup only from Dealz? I did, here's how it went...

How does Dealz makeup compare to its high end counterparts? I put the €1.50 bargain buys to the test.

Amy Mulvaney tries Dealz makeup. Photo: Kyran O'Brien
Amy Mulvaney tries Dealz makeup. Photo: Kyran O'Brien
Amy Mulvaney tries Dealz makeup. Photo: Kyran O'Brien
Amy Mulvaney tries Dealz makeup. Photo: Kyran O'Brien
Amy Mulvaney tries Dealz makeup. Photo: Kyran O'Brien
Amy Mulvaney tries Dealz makeup. Photo: Kyran O'Brien
Liquid eyeliner by the Make Up Gallery at Dealz
Bronzer by the Make Up Gallery at Dealz
Lip glosses by the Make Up Gallery at Dealz
Amy Mulvaney tries Dealz makeup. Photo: Kyran O'Brien
Amy Mulvaney

Amy Mulvaney

Makeup might be one of the few areas where you don't always get what you pay for.

You might sacrifice dinner for a week to pay an extortionate amount of money for a new foundation only to find it doesn't fully match your skin and doesn't give you the coverage you want anyway.

And I've come to learn that less can sometimes be more when it comes to the price of new cosmetics.

My makeup collection is split nearly 50/50 for high street vs high end buys and I'm equally in love with all of them. But I'm always on the hunt for a bargain and I jumped at the chance to see if a foundation that costs €1.50 could do...well...anything.

Amy Mulvaney tries Dealz makeup. Photo: Kyran O'Brien
Amy Mulvaney tries Dealz makeup. Photo: Kyran O'Brien

When I wander the aisles at Dealz stocking up on cut price cleaning products or sweets, I'll admit I never noticed their relatively new makeup range featuring foundation, concealer, bronzer, eyeliner, eyeshadow, lip glosses and highlighter all for their standard price of €1.50.

Although Vogue took notice in 2014 when the British fashion bible endorsed the liquid eyeliner- so if it's good enough for Vogue, well it's good enough for me.

But how would a €1.50 mascara compare to my beloved €25 version?

Pushing my high end makeup to one side, I put my preconceptions behind me and gave Dealz makeup a try.

Bronzer by the Make Up Gallery at Dealz
Bronzer by the Make Up Gallery at Dealz

The product I was most apprehensive about using was foundation. The Dealz foundation claims to be long lasting, natural and have a “flawless matte finish.” It’s enriched with vitamin E and has UVA/UVB filters for added protection.

There are eight foundation shades, which is quite standard among drugstore makeup offerings. I chose Warm Ivory, and was pleasantly surprised by how well it matched my skin tone.

I applied it with my usual makeup brush with my eyes half closed, preparing to see streaky, splotchy marks all over my face.

When I opened my eyes, slightly fearful, I was happy to see that the finish was nice and it had blended well into my skin. The coverage wasn’t the best and any blemishes I had still showed through, but one more light layer helped to cover them a little more. 

Foundation by the Make Up Gallery at Dealz
Foundation by the Make Up Gallery at Dealz

Next up was concealer, which boasts natural coverage and comes in lipstick-style packaging. Using a small brush, the concealer worked well at covering blemishes, although I had to be sure to warm the product and blend it into the skin so it didn’t sit on top of the foundation. 

Unfortunately, the foundation and concealer didn't make any breakouts I had completely disappear as well as my heavy duty high-end products would, but I was happy with the coverage for day-to-day wear.

The pressed powder was very impressive, and gave a natural finish without being too heavy.

The foundation, concealer and powder trio meant that my base lasted well all day, with no visible shine or breakup of product. My skin is normal-combination, and my usual oily T-zone didn’t pose a problem.

Amy Mulvaney tries Dealz makeup. Photo: Kyran O'Brien
Amy Mulvaney tries Dealz makeup. Photo: Kyran O'Brien

The highlighting powder and bronze shimmer powder were both quite sheer and didn’t do much when applied, aside from leaving chunks of glitter on my face, which wasn’t really the look I was going for.

I was intrigued to use the Glide Away eyeshadow stick in the bronze shade, and while the colour itself is gorgeous, it didn’t work well when I tried to blend it out and creased on my eyelid within seconds.

The eyebrow pencil is in the same style as a traditional eyeline rand although I’ve long moved away from that type of eyebrow product, again, it worked surprisingly well at filling in my brows.

Liquid eyeliner by the Make Up Gallery at Dealz
Liquid eyeliner by the Make Up Gallery at Dealz

It took a little longer than usual to fill them in, and I definitely won’t be using it as a replacement, but for a budget buy it does the job.

The Plump Up the Volume mascara was another pleasant surprise, with three coats giving thick, volumised lashes. Throughout the day, it didn’t smudge more than any usual mascara I use and came off easily with makeup remover.

As a lipstick junkie, I had high hopes and standards for the Pout Matters matte lip colour in Latte. It applied like butter to the lips, and had a soft, smooth finish. The colour payoff was good and it didn’t dry out my lips like many matte lipsticks do.

I reapplied after eating, and that was all of the maintenance I had to do.

While there were a few products that failed to perform, the longevity of the foundation, lipstick and mascara made up for their disappointment.

At €1.50, the foundation worked just as well as others I have spent ten times its price on, while the quality of the lipstick and mascara really impressed me.

My entire face of makeup cost me less than €15 to do, yet it didn’t look hugely different from my usual everyday face that works out at costing three times more.

While I’ll always love high end packaging and the luxury of using a high end product, after trialling and being pleasantly surprised by Dealz makeup, I think that I might just find myself being converted into a budget beauty lover.

Full list of products I used (all €1.50)

  • Gorgeous Flawless long lasting foundation (Warm Ivory)
     
  • Hide & Chic concealer
     
  • Smoothly Does It pressed powder (Natural Beige)
     
  • Good to Glow highlighting powder (Pearl Shimmer)
     
  • Good to Glow bronze shimmer (Shimmer Light)
     
  • Glide Away eyeshadow stick
     
  • Plump Up the Volume mascara

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