'She's changed history' - Irish beauty blogger praises Rihanna's 'game changing' inclusive Fenty Beauty range
Rihanna's Fenty Beauty range was one of the most highly anticipated launches of the year - and for good reason.
With 40 shades in the foundation range alone and one of the most diverse campaign videos for a beauty brand of all time, Fenty Beauty had a legion of fans before even the first product was released.
Since the range was launched last week, bloggers and beauty-lovers alike have been putting the products to the test - and it hasn't disappointed.
Nigerian-Irish YouTuber Deborah Adesina was among the first to upload a review of the products to YouTube, gaining over 500,00 views in 24 hours.
Speaking to Independent.ie, Deborah (24) said the release of the range was a "game changer" for the beauty industry, thanks to its wide selection of shades, in particular for dark skin.
"When I was shopping the range in Harvey Nichols, I had people Snapchatting me saying, 'Oh my God I see my shade!' Everyone was so excited," she said.
"The darker shades have even sold out on some counters now. Brands always said they didn't stock darker shades because they don't sell, but the reality is that they sell the wrong dark shades. Someone can be light black, whereas someone else could be dark black, so the shades wouldn't match.
"Rihanna has totally changed the makeup game. I don't think any brand can match up to it now. She's changed history. After Fenty Beauty launched, brands were tweeting about their shades for dark skin and I was just like, 'We don't care now!'"
Deborah, who has a master's degree from DIT in Fashion Buying and Management, said that buying a foundation shade to match her skin tone when she was growing up was a struggle, and sometimes she'd avoid shopping for foundation at all as a result.
"It's been a long time coming. Sometimes when I was growing up and shopping for makeup, I wouldn't bother with foundation. I was always matched to a shade that was too light or too dark, and the sales assistant would try to convince me to buy it for €40. That happened a couple of times, and I'd go home and it wouldn't match at all.
"When I went to get matched for the Fenty Beauty foundation, I matched two shades. That has never happened to me before.
"Rihanna has won the makeup game for now. Other brands have more than 40 shades, but they don't market it to people with dark skin. It was always marketed to white people.
"They always forgot about the small, niche groups, whereas Rihanna's campaign was so diverse. The other brands have made Rihanna more millions now," she laughed.
"Rihanna's range has changed how people see makeup. The foundation is full coverage, but still super light. She's a massive influence for the younger generation."