Rumours of Estée Lauder Companies tapping into another member of the Jenner family, by way of Caitlyn Jenner for MAC Cosmetics (which Estée Lauder owns), are heating up.
Jenner's daughter, Kendall, is already the celebrated face of the Estée Lauder brand, but now the woman formerly known as Bruce may just be about scoop a beauty contract all of her own, for MAC, whose motto reads, "all ages, all races, all sexes".
The campaign in contention is the MAC's Viva Glam, which raises money for its AIDS Fund and which has always been fearless and courageous - just like its former ambassadors. To date MAC has signed the less than conventional Lady Gaga, RuPaul, Nicki Minaj and most recenty, Miley Cyrus - so a contract with transgender Caitlyn Jenner is hardly surprising.
Sources have already explained to Hollywood Life that, "Caitlyn would be the perfect spokesperson because Viva Glam is about working with and celebrating celebrities that are bold, influential and not afraid to speak their truth." It's also the speed of the rumoured signing that has got the beauty world agog - just two days after 'Caitlyn's' big, and very beautiful, reveal on the front cover of this month's Vanity Fair.
But according to Page Six, beauty brands have been scrambling for Jenner's attention - and her face - for months. But it is MAC who are winning the waiting game, and with whom Jenner "has had several high-level meetings over the past few months." However, "they've been debating the pros and cons and whether it would be a good fit or not. There's a camp that's so excited and another that's a bit more cautious," a secret source told the publication.
While John Demsey, the group president of Estée Lauder, wouldn't confirm rumours, he described Jenner's recent Vanity Fair cover, as "simply amazing, iconic, epic, disruptive, bold, glamorous. There's never been someone with that level of celebrity who's ever done something so bold and so visible in public, and it's done very elegantly and glamorously."
It's almost as if he's describing the MAC Cosmetic brand ethics. It's a 2016 campaign waiting to happen, right?