Girl on the rise - Gigi Hadid is the new face of Maybelline
'Model of the moment' Gigi Hadid has landed a contract with cosmetic giant Maybelline New York.
The 19-year-old beauty is enjoying a career high, walking for top brands such as Marc Jacobs and posing for the Guess Spring 15 campaign.
And Gigi can now add beauty to her burgeoning résumé, as she fronts new advertisements for the beauty giant. It's a role the model can truly relate to, having relied on the brand's products for a while now.
"In middle school, I wasn’t allowed to wear make-up,” she explained to vogue.com. “I secretly bought Maybelline’s SuperStay 24Hr concealer at CVS. I thought it was the coolest thing in the world.”
Gigi still keeps the concealer in her bag at all times and can't wait to try out Maybelline's eyeshadows, lipsticks and mascaras for the advertisements. The fashion star is intrigued by cosmetics and the precision professionals use when applying different products.
“I pay attention to how every make-up artist does everything. You have to try different things to see what you like best," she explained.
Gigi has often spoken about her beauty regime and which make-up and skincare must-haves she uses. Talking to intothegloss.com last year, she again mentioned the Maybelline concealer, along with other offerings.
"I start off with Koh Gen Do Aqua Foundation in OC3. My mom uses it, so I just went along. I put it on with a Tarte Foundation Brush; they actually work really nice together," Gigi smiled. "The Aqua Foundation is nice because it doesn’t cake and it just brightens my skin - and it’s light enough so that you can still see my freckles. If I have blemishes I use Maybelline Super Stay Concealer, which I bought it at the drugstore a few years ago."