Friday 15 November 2019

Girl on the rise - Gigi Hadid is the new face of Maybelline

Gigi Hadid
Gigi Hadid
Hailey Baldwin and Gigi Hadid attend Angel Ball 2014 hosted by Gabrielle's Angel Foundation at Cipriani Wall Street
Gigi Hadid Picture: Steven Meisel/Pirelli
Model Gigi Hadid attends the Sports Illustrated Swimsuit 50 Years of Swim in NYC Celebration at the Sports Illustrated Swimsuit Beach House
NEW YORK, NY - SEPTEMBER 06: Lily Aldridge (L) and Gigi Hadid attend the Prabal Gurung fashion show with TRESemme during Mercedes-Benz Fashion Week Spring 2015 at Skylight at Moynihan Station on September 6, 2014 in New York City. (Photo by Astrid Stawiarz/Getty Images for TRESemme)
NEW YORK, NY - OCTOBER 13: Model Gigi Hadid attends the CHANEL Dinner Celebrating N°5 THE FILM by Baz Luhrmann on October 13, 2014 in New York City. (Photo by Andrew H. Walker/Getty Images for CHANEL)
Singer Cody Simpson and Model Gigi Hadid attends the 2014 Vanity Fair Oscar Party
Gigi Hadid attends God's Love We Deliver, Golden Heart Awards

'Model of the moment' Gigi Hadid has landed a contract with cosmetic giant Maybelline New York.

The 19-year-old beauty is enjoying a career high, walking for top brands such as Marc Jacobs and posing for the Guess Spring 15 campaign.

And Gigi can now add beauty to her burgeoning résumé, as she fronts new advertisements for the beauty giant. It's a role the model can truly relate to, having relied on the brand's products for a while now.

"In middle school, I wasn’t allowed to wear make-up,” she explained to vogue.com. “I secretly bought Maybelline’s SuperStay 24Hr concealer at CVS. I thought it was the coolest thing in the world.”

Gigi Hadid goes topless in the new Guess campaign
Gigi Hadid goes topless in the new Guess campaign

Read more: 10 Things to know about fashion's new 'It girl' Gigi Hadid

Gigi still keeps the concealer in her bag at all times and can't wait to try out Maybelline's eyeshadows, lipsticks and mascaras for the advertisements. The fashion star is intrigued by cosmetics and the precision professionals use when applying different products.

“I pay attention to how every make-up artist does everything. You have to try different things to see what you like best," she explained.

Gigi has often spoken about her beauty regime and which make-up and skincare must-haves she uses. Talking to intothegloss.com last year, she again mentioned the Maybelline concealer, along with other offerings.

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"I start off with Koh Gen Do Aqua Foundation in OC3. My mom uses it, so I just went along. I put it on with a Tarte Foundation Brush; they actually work really nice together," Gigi smiled. "The Aqua Foundation is nice because it doesn’t cake and it just brightens my skin - and it’s light enough so that you can still see my freckles. If I have blemishes I use Maybelline Super Stay Concealer, which I bought it at the drugstore a few years ago."

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Gigi Hadid Picture: Steven Meisel/Pirelli
Gigi Hadid Picture: Steven Meisel/Pirelli

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