Lauren Goodger in hot water over copycat rollers
The TOWIE star has been accused of copying Sleep-In Rollers to create an identical product sold in her Lauren's Way salon.
TOWIE star Lauren Goodger has been accused of plagiarising another brand's product to sell in her own salon.
Sleep-In Rollers - who sell a range of rollers that can been worn comfortably while you sleep - have today sent out an official statement in which they accuse the reality star of abusing their close relationship by producing a copycat product called, rather unimaginatively, Dream Rollers, which launched earlier today.
Sleep-In Rollers say they have been left with no choice but to seek legal action against Goodger in a statement that reads: "Sleep-In Rollers first meet Lauren Goodger at the beginning of 2012 at a trade show that both brands exhibited at…Miss Goodger was gifted stock for her personal and business usage, all free of charge and out of Sleep-In Rollers good will…It has since transpired that Miss Goodger and her advisers have abused the relationship between herself, her advisers and Sleep-In Rollers to produce a product, Dream Rollers, that is an exact replica."
The company claim they were led to believe that Goodger was interested in stocking their product in her Essex salon, Lauren's Way, and so confidential business information was shared with her team.
The release of Sleep-In Rollers' statement did not stop Goodger from launching the offending product at 2pm today, neither has it had any impact upon the demand from lovers of the big-haired Essex look. At 2.50pm, Lauren's Way's official Twitter page posted the following: "We Apologise for everyone who couldn't buy there rollers at 2pm we had an override on our system due to high orders! #dreamrollers."[SIC]
Seemingly, the brand targets reality stars and WAGs - the company's website, velcrosleeprollers.com, features a rogues gallery of the rollers' "celebrity" fans which includes almost all of Goodger's fellow female TOWIE co-stars, as well as the likes of Danielle Lloyd, Coleen Rooney (who is apparently respoinsible for making it acceptable to go out in your rollers) and Tamara Ecclestone.
Lauren Goodger is yet to respond to the accusations, but if legal action is pursued it could be the second blow for the reality star and her seemingly ill-fated salon which was petrol-bombed before it even officially opened in February this year.