Kerry girls are up for the cup but Dubs top boob job league
THE biggest demand for breast implants is from women with addresses in Dublin city centre. But the biggest implants are sought by women in Kerry.
While demand for 'boob jobs' has fallen following the PIP implants scandal, the country's largest corrective-surgery provider carried out more than 1,000 operations last year.
The Hospital Group said yesterday that the recession had seen the price of the traditional 'boob job' fall by 40pc -- from an average of €6,000 in 2008 to just €3,995 today.
"Contrary to popular belief, cosmetic surgery is not the domain of the wealthy," said the group's Ireland manager, Aisling Holly, yesterday. "Indeed, most of our breast-implant surgeries are from working-class areas."
Ms Holly said Dublin 1 had the highest demand for boob jobs. But she added that demand for the biggest implants came from Kerry, where women dismiss the more normal D-cup implants in favour of the more expansive DDs.
Despite a 5pc drop in breast implants last year, the company still managed to make a profit of €500,000.
It said this was down to more cost-efficient technologies but also to an uplift in demand for 'yummy-tummy' combinations. This refers to a series of procedures in which 'yummy mummies' in their 30s and older undergo a tummy and breast lift, along with other minor augmentations to "tidy up" their shape after having children.
These treatments were up 10pc. The breast lift, which wasn't as widely available five years ago, is now replacing the implant as a less invasive procedure.
"Women are still spending money on cosmetic surgery and it seems they always will -- but they're opting for less invasive and more subtle procedures," said Ms Holly. She added that there was also increasing demand for procedures from men leaving failed marriages.
"We're finding more older men who are emerging perhaps from failed marriages and finding themselves single. They go for Botox, facial fillers, cosmetic dental treatment and hair implants."
In all, the company on average carried out 88 cosmetic procedures per month, with a tally of 1,056 for the year.
The Hospital Group Ireland, which launched here in 2008, filed its annual report for the year ending May. It is the largest company of its type here and is linked to the Hospital Group UK, which was established in 1992 and has become one of Europe's biggest cosmetic surgery providers.