Sunday 18 February 2018

Jennifer Connelly is the new face of Shiseido

Jennifer Connelly
Jennifer Connelly

Jennifer Connelly is the new Global Face of Shiseido.

The actress has previously represented the skincare company in Asia, but will now be the spokeswoman for the brand worldwide.

She has also been named the face of Shiseido’s premium skincare line Future Solution LX.

The beauty is thrilled to be working with the brand.

"I am honoured to be working with Shiseido again and to be representing the Future Solution LX line globally," she told WWD.

"Like Shiseido, I believe it is important to prepare now for our future wellbeing. I look forward to sharing my journey with Future Solution LX with women worldwide."

Jennifer previously appeared in an advertising campaign for Shiseido in Japan. The beauty represented a make-up product more than two decades ago.

Shiseido are delighted to be working with her again.

"We are thrilled to welcome Jennifer back to our family as we celebrate our 140th anniversary," said Hiroshi Maruyama, General Manager of the International Marketing Department.

"Jennifer's genuine personality, commitment to her family and approach to living a beautiful life embodies the core values of our company, and match those of the Shiseido customer. We believe that she portrays the essence of the Future Solution LX line perfectly and that her inner and outer beauty will inspire our customers."

Jennifer’s first advertising campaign as global spokesperson will debut this fall.

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