Wednesday 21 February 2018

High fashion combination: Zac Posen to 'collaborate with MAC'

Zac Posen has sparked speculation he is collaborating with MAC.

Earlier this month the cosmetics giant staged a presentation of upcoming trends in Como, Italy. Designer Zac was the surprising guest of honour and took the opportunity to talk about the beauty company - prompting rumours he is working on a project with the brand.

"Beauty is confidence, something that comes from inside. You can’t hide behind make-up — make-up brings out what’s inside," WWD quotes him as saying.

MAC is synonymous with the fashion industry and is usually behind around a quarter of the looks presented at the various Fashion Weeks. The event saw key make-up looks for the upcoming seasons presented on models, with muted tones such as pink and khaki said to be big news. The consensus was beauty trends are now about ways to enhance how women look without coating them in cosmetics. Words such as "streamlined" were banded around, with director of makeup artistry in the UK Terry Barber saying everything has to look as if it was applied fast.

If a collaboration between MAC and Zac does go ahead it will be of little surprise to his fans. He is known to have a close bond with the company, which has created looks for his runways in the past.

In December 2013 the cosmetics firm worked with Zac on a special dinner which was held in honour of his pre-Fall 2014 line. A host of big names were in attendance, including Crystal Renn, Pat Cleveland, Uma Thurman and Dita Von Teese.

The designer has not spoken much about his favourite cosmetics look over the years, although he has discussed what beauty looks he favours. It seems his vision ties in well with the natural approach MAC are considering going forward.

"I love beautiful women – and yet I don’t believe in set ideals of beauty," he told "It’s about how you present yourself to the world and self-expression. But also about inner confidence, happiness and a continuous quest for knowledge. Fashion magazines try to interpret real beauty, but it gets convoluted."

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