The Kim effect catches on: Jared Leto shows off 'copy cat' blonde bob as he poses with Kris Jenner
It's battle of the blonde bobs for Kim Kardashian and Jared Leto at Paris Fashion Week.
Perhaps there's something in the water in the French capital, as the two celebrities showed off their dramatic new looks in quick succession.
In the last 24 hours, both Kim Kardashian News">Kim and Jared debuted their hair makeovers at Paris Fashion Week, stealing the limelight from the designers' collections.
Kim, known for her lustrous dark hair and sallow skin, shocked when she arrived in the city on the arm of Kanye West with an ice-blond mane.
The 34-year-old quickly drew comparisons to Draco Malfoy, Legolas from Lord of the Rings and Storm from X Men.
Earlier this week, actor Jared Leto said goodbye to his long ombre locks, which he had been rocking since 2012.
The 42-year-old star chopped off his ponytail for his new role as the Joker in Suicide Squad, due for release next year.
With his hair in a peroxide crop, Jared sat next to Kim's mother Kris Jenner and posed for selfies at the Lanvin show, as she questioned whether blondes really do have more fun.
Jared's dramatic transformation has been compared to Rhydian from the X Factor and Spike from Buffy, but it's actually not the first time he has gone platinum, having previously gone bleach blonde for his role in 1996 cult flick Fight Club.