Mermaid hair: why do all celebrities have it and will Irish women be giving in to the hype?
Kim has it. Kourtney has it. Shay has it. Ashley has it. Rita has it.
There's one common element between all of this year's 'it' girls - their bum skimming, impossibly long hair. Dubbed 'mermaid hair' for its obvious Ariel-like components, these A-listers have been embracing length with gusto this year, thanks at least in part, to Irish hairdresser Andrew Fitzsimons' influence with this particular crowd of style stars.
And one of Ireland's top hair stylists predicts it will become more popular with adventurous Irish women, especially as festival season kicks off this weekend with Forbidden Fruit.
"It’s something that’s quite a strong look because it can either be really sleek and straight or a natural, soft wave," Niamh O'Connor, creative director at Callan & Co told Independent.ie.
"A lot of creatives have been wearing it over the last few months but the average woman in Ireland hasn’t, as of yet."
O'Connor agrees it's for a woman with a "certain kind" of style, someone who is a bit bold and has the confidence to pull off a look that isn't a bouncy blow-dry so beloved by most Irish women.
"The evolution of hair has changed a bit in Ireland, we’ve gone from big curly blowdries to big beachy waves and sleek, straight hair.
"Anything the Kardashians do, it eventually filters down to the average lady. I don’t know if everyone will be rocking this sleek, straight hair, but I can definitely see it filtering through from now on and it being a big look for festivals this summer."
If you're hoping to sport some super-long locks this summer, keep your eyes peeled for a wig - even the longest hair extensions on the market won't bring you to such lenghts.
"They’re called lace wigs – they go up really high so you can’t see the demarcation. It’s a very strong look for a definite face shape as well, sp it's not for everybody to sport."