Can you believe this hat was made entirely out of hair extensions?
The lengths we'll go to in order to stand out from the crowd.
As The Dublin Horse Show approaches next week, competition is already fierce among fashionistas clamouring for the Best Dressed prize on Ladies Day.
To launch Great Lengths hair extensions' sponsorship of the Most Creative Hat award, model Gracie O'Mahony outdid Kate Middleton in a headpiece made entirely out of extensions.
Hairstylist Valerie Patterson of Cowboys and Angels in Dublin created the bespoke piece using a full head of hair to commemorate the occasion.
This year's winner of the Most Creative Hat prize will walk away with a a full set of Great Lengths hair extensions and a €1,000 voucher for the Europe Hotel & Resort in Killarney, Co. Kerry.
Ladies Day, which takes place on Thursday, July 21, will see model and blogger Louise O'Reilly and Irish Independent Fashion Editor Bairbre Power on the hunt for stylish women at the Dublin Horse Show.
"I am a big fan of ladies day fashion and I was delighted to be asked to come on board as a judge," Louise said. "I’ve had a look back at the entries into the ‘Most Creative Hat’ category in 2015 and I am so excited to see what creations will emerge this year."