Style Beauty

Tuesday 23 July 2019

Gisele unveiled as new face of Chanel No 5

Every time Chanel reveals a new face of No 5, they also reveal a new chapter in the world's best-selling scent.

Nicole Kidman's era, which kicked off in 2004, was all about romance, Brad Pitt's short reign in 2012 as No 5's first front man was all about reflection (we think?), and most recently Marilyn Monroe reminded us that this was an iconic scent, with a rich and extremely glamorous history.

So perhaps Chanel's newest face, Brazilian supermodel Gisele Bündchen, is here to remind us that No 5 is also a modern, young and fashionable fragrance.

Chosen by Chanel for her "natural beauty and modern femininity," as WWD reports, 33-year-old Bündchen is already the face of its best-selling make-up line of face glow-getters, Les Beiges. The fashionable pairing will also no doubt expect similar success for her fragrance fronting.

Perhaps turning to a fashion model, and one who knows best how to front a campaign in front of a camera, was wise.

Giselle Bündchen appears dancing on a Costa Rican beach singing Blondie’s Heart of Glass in a music video for H&M’s summer 2014 campaign

Not to tempt fragrance fate, but both Pitt and Kidman have been tainted by their No 5 campaign flops, neither actor nor actress quite able to shift the negative press that surrounded their scripts; "The world turns and we turn with it," Pitt inexplicably explained to us; "I'm a dancer, I love to dance," Kidman told us. She wasn't, and didn't).

Shot by Baz Luhrmann, just as Kidman's campaign was, we're hopeful that the campaign currently being shot in the Hamptons will be slightly more fruitful for both supermodel and super brand.

NEW YORK, NY - MAY 07: Tom Brady and Gisele Bundchen attend the "Schiaparelli And Prada: Impossible Conversations" Costume Institute Gala at the Metropolitan Museum of Art on May 7, 2012 in New York City. (Photo by Dimitrios Kambouris/Getty Images)

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