Edel Coffey: Look disgracefully youthful
The desire to grow old gracefully has largely been replaced with the modern desire to look disgracefully youthful. And gene technology, cellular and scar-tissue research have led to serious advancements in anti-ageing products.
Serums are considered the best way to target anti-ageing. Vichy's pharmacy training manager Janette Ryan has some tips on protecting your skin.
Why use serums? "Serums are highly concentrated in active ingredients and are more fluid based so that they penetrate the skin much quicker than a traditional moisturiser. Always apply your serum prior to your daily moisturiser and, for best results, use morning and evening.
"UVA rays are the number-one cause of preventable skin ageing, so the most important thing anyone can do is wear UV protection daily."
Lifestyle is important too. "Try to eat foods rich in omegas, vitamins and anti- oxidants." And too much sugar can cause a loss of elasticity and skin tone.
No7 Protect & Perfect Day Cream (€26.95):
This cult product now includes a fivestar- rated UVA protection to fight daily UVA exposure, which significantly accelerates skin ageing. Independent studies reveal everyday cumulative UVA exposure ages skin, even through glass when driving or sitting by a window in work. This happens all year round, and an Irish autumn day causes up to a 50-fold increase in the expression of certain genes involved in photo-ageing, so using an SPF all year round is essential.
L’Oréal’s Youth Code
Is the first gene-technology anti-ageing product to target the supermarket shopper and it has a great price point, starting at €23.49. This essentially speeds up older skin’s recovery rate and has noticeable effects, although does not feel as pampering as more luxurious brands.
Last year, Sisley’s Supremya Night Cream was a hit with Irish shoppers, despite its €495 price tag. Now, Sisley is expanding the Sisleya range to include its new Global Firming Anti-Ageing Serum. This has an active ingredient which restructures elastin fibres, targets loss of volume in the cheeks and even tackles the effect of gravity on the skin! Which, of course, comes at a price… €302.
And Clinique’s new Repairwear Laser Focus Wrinkle & UV Damage Corrector serum (€48) reduces the appearance of lines and wrinkles, while repairing UV damage.