Saturday 18 November 2017

Cosmetics to make you look comic - in a good way

Make-up brushes and bag from the new MAC comic inspired collection.
Make-up brushes and bag from the new MAC comic inspired collection.
From left: MAC Betty, Veronica and Archie's blush

Rebecca Gonsalves

Comic-book capers abound on the big screen, but MAC has being doing good work on bringing them to the beauty counter, too. The cosmetics brand’s latest limited-edition collection is inspired by the characters of Archie comics. Two contrasting colour stories are inspired by the bubbly girl-next-door Betty and vampy rich girl Veronica.

Love hearts and cartoon faces adorn the limited-edition collection that features contrasting shades of dark and light, playing Betty’s blond hair and peaches-and-cream complexion off against Veronica’s blue-black Bettie Page pin-up fringe. With names like “girl next door”, “summer sweetheart” and “past curfew” the cosmetics – including lipsticks, eye make-up, nail polishes and powder – encapsulate the all-American spirit of the comic that, although first drawn in the early Forties and since modernised, evokes the tight sweaters, bobby socks and saddle shoes of the teens that emerged in the Fifties.

This is only the most recent in a long line of colourful collaborations – MAC has previously devised collections featuring Wonder Woman, Disney villains, Miss Piggy, Barbie and Hello Kitty from the world of illustration. Collaboration-happy MAC has also called on the talents of IRL contributors Cindy Sherman, Iris Apfel, Beth Ditto and Gareth Pugh.

Independent News Service

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