'Want to lose weight? Have more sex, crawl, and don't beat yourself up if you have the odd burger' says fitness guru Russell Bateman
Russell Bateman, the founder of cult lifestyle movement the Skinny Bitch Collective, has a novel approach to training women - and his latest inspiration is none other than Irish MMA phenomenon Conor McGregor.
The world-renowned personal trainer was inspired to form the SBC - the name refers to a personal joke that he would always end up training ‘skinny bitches’ at the upmarket gym in Mayfair, London where he worked - to shake up the way women approached health and fitness.
Thanks to word of mouth, high profile celebrity ambassadors, social media and collaborations with influential brands, the SBC became an international phenomenon and every fitness fanatic worth her Himalayan rock salt wanted in.
“It looks pretty, but it’s one of the toughest workouts out there,” Russell told Independent Style.
He is referring to the videos and images which show women crawling ,leaping, squatting and engaging in challenging plyometric movements.
“I’m not an inventor, the moves are mostly primal movements but I am an improver. I look at exercises and I think how can I make that more challenging, how can I increase the fat loss potential.
"There's usually a lot of jumping involved, upper and lower body exercises and resistance bands. We do stuff like Conor McGregor would. I've trained professional fighters, and they get the same kind of treatment that I would give to supermodels.
Bateman is keen to dispel the knowledge that a woman needs access to a gym to change her shape and get in control of her fitness.
"Everything we do we can do in a front room," he says. "Use your own body weight to make some changes. You can do a lot of floor work, if you don't want to dirty the walls you can do the elevated mountain climbers, use your garden. The world is your gym."
The Skinny Bitch Collective initially started as a project. After a few short years, Russell is now one of the leading authorities in women's fitness with a client list that includes Laura Whitmore, Millie Mackintosh and Suki Waterhouse.
"The ultimate goal is to improve people's lives. I want to train people so that they are happy human beings who wake up with a smile on their face."
With several collaborations already under his belt and regular workshops in New York and Ibiza, Bateman is in the fortunate position to be able to pick and chose projects that will work in tandem with his brand without becoming a sell out.
"I'd love to do more travelling, hopefully a book at some stage too. We already have an app and an onlne experience. I want the SBC to still be quite organic, I've said no to a lot of things including a reality SBC tv show!"
We also took a few minutes to grill the former sports writer on nutritional advice and his feelings on fad diets.
"I'm a firm believer in green juices, in conjunction with a healthy balanced diet," Russell said. "I'm not a fan of just a juice diet, but you'll really have great benefits from a low sugar green juice in the morning, salads and vegetables throughout the day."
"Balance is the key," he adds. "Don't beat yourself up if you have a pizza or burger, as long as you're making an effort to be consistent the rest of the time."
With fermented foods having their moment in the spotlight, it's no surprise that Russell cites sauerkraut as one of his 'dessert island' foods.
"Sauerkraut has such an amazing reaction on your gut. If you're looking to lose body fat and your digestion is messed up, you wont get the optimal results," he says.
"You need to look at your body from every angle. Look at your relationships with people, your job, food, sleep, relaxation, even down to what makeup you're using, look at what chemicals you're putting into your body."
"We only really know about 20 percent of what we're doing wrong, we need to be our own guinea pigs.
"Try and embrace your body. Have more sex, sleep better, tick all the boxes - they're the things we need to work out," the no-nonsense coach maintains.
"You become most like the five people around you. You'll be the most like them, get away from nutters and be around positive people."
On the subject of supplements, Russell is a firm believer that you should be getting your nutrients and minerals from good quality meat, vegetables and fruit.
"Only then if you feel like you're deficient, then take the adequate supplements. Get a blood test and identify your problems, if you feel like you're really tired all the time it could be a lack of magnesium, zinc and iron."
Bateman says that we have the potential to wake up in the morning feeling 10/10 - if you're waking up feeling any less, you need to identify where you can make a change.
Russell Bateman was in Dublin to launch Tropicana's new revamped range of juices.
Tropicana Essentials has three delicious new flavours: Banana, Strawberry and Beetroot; Mango, Passionfruit and Pumpkin; and Pineapple, Orange and Carrot, all of which are a natural source of Vitamin A, minerals and fibre.