The rise of the ‘Boyzilian’: Irish men are seeking the Beckham effect by removing intimate body hair
Irish men are hoping to achieve the David Beckham effect by removing all of their intimate body hair, according to a new survey.
It found that one in seven men under 35 are going for a ‘boyzilian’: the full removal of hair in intimate areas, similar to the Brazilian trend among women.
The survey, conducted by sex toy retailer Lovehoney, also found that eight out of ten men are opting for a trim downstairs, otherwise known as ‘manscaping’, while more than a third named a basic clip of all body hair as the most popular option.
Of 1000 men polled, it turns out just 16pc are happy with their natural pubic hair.
The survey also revealed that the reason most men chose to groom was because they thought it “looked nicer”, followed by “I like how it feels”, “I do it for my partner”, “it’s sexier”, and “it’s more hygienic”.
Read more: The grooming boom
David Beckham has been credited with the grooming boom, after his underwear ads caused a spike in ‘manscaping’ with men hoping to achieve the super-groomed look flaunted by Becks and other ultra-groomed celebrities like model David Gandy and Olympic diver Tom Daley.
Most men use a razor for hair removal, with a third of respondents citing a hair trimmer as their favoured grooming instrument.
Other hair removal methods include scissors (9pc) and hair removal cream (5pc), with just 1pc heading to salons for a wax.
Almost a quarter of men said they tend to their pubic hair every fortnight, with 20pc reporting they did it once a month and 17pc saying every few days.
While more than half of the men (54pc) said they discuss their body hair with their partner, just 14pc of women surveyed noted good pubic grooming as an indicator of sexual prowess.
Speaking about the survey results, a Lovehoney spokesperson said: “There is no doubt that both men and women are much more concerned about pubic grooming than they used to be.
"Celebrities such as David Beckham have definitely made men far more conscious of the importance of grooming in all aspects of their lives.
"What is encouraging is how open most couples are about the whole issue and how prepared they are to tell their partner their preferred style. Good communication is the key to good sex.”