They were a Christmas sell-out, but it seems health conscious Kate Middleton caught on to the trend early.
According to reports, the Nutribullet is the secret weapon in Kate’s kitchen.
The expectant Duchess is known and admired for her svelte figure, glowing complexion and glossy hair. The Daily Express also claims that drinking fresh fruit and vegetable juices allowed Kate to drop a dress size before her globally televised wedding in 2011.
The Nutribullet is a mini-rocket-like ‘superfood extractor’. It is essentially a cross between a blender and a juicer, as it pulverises everything from spinach to Brazil nuts with ease, leaving no waste behind.
Aside from ‘Nutriblasts’ comprised of leafy vegetables, fruit, nuts and seeds, you are also encouraged to make fresh soups, shakes, sauces, salsas and salad dressings in the powerful machine.
In the run up to December 25th, these innovative kitchen products were few and far between on the shelves of department stores as they became the must-have item for foodies and health advocates alike. Argos, Currys, Littlewoods and Harvey Norman were basically depleted of stock by the time the St Stephen’s Day sales rolled around.
In the UK, John Lewis also reported that one Nutribullet was being sold every thirty seconds.
Thanks to celebrity endorsement of juice cleanses, protein shakes and smoothie bowls - a flask full of nutritious Nutriblast is the ‘It Crowd's’ new Diet Coke or Starbucks takeaway cup.
However, the company are quick to defend their product. Colin Sapire, the CEO of the Los Angeles based Capital Brands that owns Nutribullet, has said its phenomenal success cannot be dismissed as a fad.
“It’s not that it’s a hip item. It’s become a hip thing because it’s a unit that makes it very easy to eat healthy foods.”
For once, here is a lifestyle trend which high profile supermodels, personal trainers, leading nutritionists and the average Joe Soap can agree on.
It's a sure sign that a foodstuff has moved from fad, to fashion, to mainstream when it turns up on the high street. Much-touted trends such as kimchi and kidneys are still hovering on the edges of the foodie big time, remaining modishly "niche". But this season's big cattlefood-to-catwalk success story is the humble kale.