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Rozanna Purcell: 'Models train like athletes now'

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Roz Purcell pictured at the launch Ireland’s new, exclusive online food & drink magazine for food aficionados across the country. Pic Paul Sharp/SHARPPIX

Roz Purcell pictured at the launch Ireland’s new, exclusive online food & drink magazine for food aficionados across the country. Pic Paul Sharp/SHARPPIX

Super fit model Roz Purcell and Model Madeline Mulqueen wearing Penneys workout gear

Super fit model Roz Purcell and Model Madeline Mulqueen wearing Penneys workout gear

Super fit model Roz Purcell and Model Madeline Mulqueen wearing Penneys workout gear

Super fit model Roz Purcell and Model Madeline Mulqueen wearing Penneys workout gear

Model Roz Purcell and boyfriend Bressie on New Year's Eve. Picture: Roz Purcell/Instagram

Model Roz Purcell and boyfriend Bressie on New Year's Eve. Picture: Roz Purcell/Instagram

Model Roz Purcell and boyfriend Bressie on New Year's Eve. Picture: Roz Purcell/Instagram

Model Roz Purcell and boyfriend Bressie on New Year's Eve. Picture: Roz Purcell/Instagram

Model Roz Purcell at the opening night of the musical Wicked at The Bord Gais Energy Theatre.

Model Roz Purcell at the opening night of the musical Wicked at The Bord Gais Energy Theatre.

Roz Purcell

Roz Purcell

Roz Purcell

Roz Purcell

Roz Purcell pictured at the MOOCH FRO YO Dawson Street Store Launch Party. Photo: Anthony Woods.

Roz Purcell pictured at the MOOCH FRO YO Dawson Street Store Launch Party. Photo: Anthony Woods.

Roz Purcell.

Roz Purcell.

Roz represented Ireland at the Miss Universe pageant in 2010

Roz represented Ireland at the Miss Universe pageant in 2010

Photo via Instagram @RozannaPurcell

Photo via Instagram @RozannaPurcell

Fashionista Roz Purcell in a Scribe by Roz suit she designed

Fashionista Roz Purcell in a Scribe by Roz suit she designed

Roz Purcell

Roz Purcell

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Roz Purcell pictured at the launch Ireland’s new, exclusive online food & drink magazine for food aficionados across the country. Pic Paul Sharp/SHARPPIX

Irish model and fitness fanatic Rozanna Purcell says the industry standard has shifted rapidly towards models who are 'fit not thin'.

She has become one of Ireland's busiest models since her beauty pageant days six years ago, and that is largely down to her honed and toned frame.

But there was a time when Roz Purcell considered eating solely vegetables and downing coffee by the gallon the only way to stay in shape.

After she was plucked from the stage of Miss Universe and signed to Donald Trump's agency, Rozanna found herself living in New York unable to keep up with the body standards for models in the US.

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Roz Purcell launches the Naked Coconut Water Fashion Picnic as part of Dublin Fashion Festival 2015. Picture: Naoise Culhane

Roz Purcell launches the Naked Coconut Water Fashion Picnic as part of Dublin Fashion Festival 2015. Picture: Naoise Culhane

Roz Purcell launches the Naked Coconut Water Fashion Picnic as part of Dublin Fashion Festival 2015. Picture: Naoise Culhane

Aged just 18, she struggled to attain a certain dress size, and casting agents routinely told her she needed to "stop eating carbs and tone up".

"Five days a week I would just eat veg and at the weekends we would splurge on cupcakes," she recalled to the Irish Daily Mail's TV Week Magazine.

"I would run and run and run maybe 14 kilometers every day and downing coffee. I can never drink Starbucks again because I was using it to suppress my appetite. It reminds me of being really hungry. I came back and realised I would never go through that again," she promised.

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Roz Purcell.at the launch of Clayton Hotels’ Vitality Breakfast. Picture Andres Poveda

Roz Purcell.at the launch of Clayton Hotels’ Vitality Breakfast. Picture Andres Poveda

Roz Purcell enjoying the Casa Bacardi Area at Electric Picnic

Roz Purcell enjoying the Casa Bacardi Area at Electric Picnic

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Roz Purcell.at the launch of Clayton Hotels’ Vitality Breakfast. Picture Andres Poveda

Once she returned home to Ireland, she made sure to get a handle on her diet and fitness regime.

In the ensuing years, Roz has become the poster girl for a wholesome, plant based diet with plenty of 'clean' treats to satisfy her tastebuds.

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She also overhauled her exercise regime, and has since completed numerous endurance runs and triathlons.

"Models train like athletes now, that's just the way it's gone," she said.

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 Roz Purcell at The Dublin Fashion Festival Show at City Hall

Roz Purcell at The Dublin Fashion Festival Show at City Hall

Roz Purcell at The Dublin Fashion Festival Show at City Hall

"Most models train at least once a day, sometimes twice, nutrition is really important as well. We will arrive at a job and have our Tupperwear with our lunch planned for the day. Before, we used to arrive and it was pizza and fizzy drinks. Now that would be unacceptable," she recently said at the Naked Coconut Water x Dublin Fashion Festival breakfast.

"There has definitely been a shift in our industry towards informed nutrition. I think people need to find the line of how to reach a weight and shape that works for you. There have definitely been times that I have dipped under that line and been too extreme and then times when I have not been extreme enough."

Now, Roz spends her freetime experimenting on nutritious versions of popular desserts and dishes, which she blogs about at her website, NaturalBornFeeder.com

"I feel I have found my balance now," she says of her "80/20 lifestyle".

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Top Irish model and food blogger Roz Purcell

Top Irish model and food blogger Roz Purcell

Top Irish model and food blogger Roz Purcell

"Bressie is always on the couch and he is my guinea pig. He has tried everything but he has got to the stage where he says everything tastes nice because he is afraid of me," she laughed.

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Pictured  is Roz Purcell after battling it through the gruelling obstacles at the Tough Mudder event which takes place over the weekend in Loughcrew Adventure Centre, Co. Meath

Pictured is Roz Purcell after battling it through the gruelling obstacles at the Tough Mudder event which takes place over the weekend in Loughcrew Adventure Centre, Co. Meath

Pictured is Roz Purcell after battling it through the gruelling obstacles at the Tough Mudder event which takes place over the weekend in Loughcrew Adventure Centre, Co. Meath

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Roz Purcell usually eats every three-and-a-half hours. Photo: Kip Carroll.

Roz Purcell usually eats every three-and-a-half hours. Photo: Kip Carroll.

Roz Purcell usually eats every three-and-a-half hours. Photo: Kip Carroll.

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Roz Purcell launches Florettes new  Ready to Wok stir fry range

Roz Purcell launches Florettes new Ready to Wok stir fry range

Roz Purcell launches Florettes new Ready to Wok stir fry range

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