Laura Whitmore is encouraging women to embrace their 'hairy lady gardens' and 'blooming pits'
Laura Whitmore is encouraging women to embrace their "hairy lady gardens" and "blooming pits".
The TV presenter said that while she prefers having smooth skin, she thinks that the pressure on women to maintain hairless skin is tough and it seems to be more about social conditioning than personal taste.
"Hair removal is a woman's nightmare," she revealed in her beauty column on Byrdie.com
"Whereas I'm quite fond of a hairy man, we women must be hairless, flawless, smooth and soft goddesses. And, ladies, it's tough!
"That situation when you're with your boyfriend and he's rubbing his hands up your leg and all you can think is 'Rub down! Against the friction!'
Now, more than ever, body positivity is paramount for feminists and embracing body hair has become a major trend in 2016 with celebrities like Miley Cyrus, Girls' stars Lena Dunham and Jemima Kirke.
In fact, Dunham recently said that "grow more armpit hair" was at the top of her summer to-do list and we see women on social media proudly posing with dyed armpit hair as they embrace their untamed 'pits in creative and colourful ways.
But it doesn't look like Laura will be joining the movement anytime soon as she admits she prefers being hair-free.
"Imagine being hairless forever, not worrying that you slept in and didn't have time to de-fuzz before you left the house, not noticing the little stray blunt feckers around your ankle that you always miss. Heaven."
Despite the fact that hair removal can be costly, painful and time-consuming, Laura said it should come down to "personal choice".
"Of course there is nothing wrong with being hairy. It is a personal choice. I by no means wish to oppress a generation because of my hair-free body.
"Women, if you want to have hairy lady gardens and blooming pits that is your choice. I just don't want to. I never felt shaving my armpits made me less of an advocate of female equality. Just as a man, who waxes his hairy back, shouldn't feel he has damaged his masculinity.
"It's the 21st century, and maybe we are that little bit quicker and more nimble the less hair we have. Think about it."
The 31-year-old admitted that she has been indulging in laser hair removal sessions in her quest to be hair-free and is pretty pleased with the results.
"Summer, I’m ready for you. I may not have the most tanned legs (the joys of being Irish), but by god, soon you can rub a match up my leg without starting a fire."