When all you eat is a macrobiotic diet, your back has already been cupped and your vagina is steam cleaned, what else is there to do but get stung by bees?
Gwyneth Paltrow has opened up about latest - and dangerous - beauty tip, which includes being voluntarily stung by bees in a bid to reduce inflammation and scarring.
The Oscar-winning actress, who is describes herself as being "incredibly close to the common woman" has admitted to being stung by bees in a treatment called apitherapy, which she claims has existed for thousands of years - despite have no medical backing.
"I'm always the guinea pig to try everything. I've got to try them all," she told the New York Times on her alternative beauty regime.
"I've been stung by bees. It's a thousands-of-years-old treatment called apitherapy. People use it to get rid of inflammation and scarring. It's actually pretty incredible if you research it. But, man, it's painful."
Its benefits are not scientifically proven. If patients are not willing to be stung by live bees, they can be injected with the bee's venom.
Gwyneth, who prefers to share her very alternative approaches to health via her Goop newsletter, previously came under fire for recommending a hot sauna to "flush out" the flu. She also gave up trying to live on a $29-per week food budget as part of a social experiment - after three days.