#GlitterPits: The latest Instagram beauty trend
Women are decorating their armpit hair with glitter and sharing images online using the hashtag #GlitterPits in the latest Instagram beauty trend.
Last week, bearded guys shared shimmering photos of themselves online using the hashtag #GlitterBeards but now it's the women's turn.
The glitter craze has joined top beauty trends on Instagram and the decision for women to go shave-free and sparkly, is being hailed as a feminist campaign
Earlier in the year, the #FreeYourPits movement took over social media as an anti-shaming campaign.
Women rejected the perceived standard of what femininity is 'supposed' to be by defiantly flaunting their armpit hair.
Now, painting armpit hair with glitter sends a similar, powerful message - albeit a more colourful one.
Will you be ditching the razor and reaching for the glitter pot?