It's the battle of the bangin' bikini bodies for Geordie Shore's female stars.
Vicky Pattison started the fitness trend early last year when she lost an incredible three stone after leaving the MTV house. She put her new figure down to clean eating, less partying and an adaptable workout strategy.
Next up was Holly Hagan, who dropped to her lowest ever weight in September of last year. And yesterday morning, she shared an impressive before and after snap on Instagram, as she proclaimed she weighs less than she did when she was 14.
But perhaps the most inspiring is Charlotte Crosby, who went from a size 16 to a tiny size eight in a matter of months.
The 24-year-old was targeted with cruel fat jibes on social media after she was snapped in an unflattering bikini on the beach in June. But after six months, she transformerd herself into a fitness fanatic and is even releasing a workout DVD.
"For all those people who called me all the names under the sun for "THAT" picture on the beach! I turned them negative comments into hard work and determination," she wrote alongside a before and after picture, showcasing what might be the most impressive celebrity transformation of 2014.
Even newcomer Marnie Simpson hit the gym during the show's off-season after gaining 17 pounds in four weeks due to the excessive partying and junk food in the house.
"A lot of people started to pick up on my weight on Twitter and say some really hurtful comments. I remember one person said, 'You used to be the skinniest and now you're the fattest'," she told the Daily Mail of her decision to get in shape.