Behind the scenes with Cheryl Cole's new L'Oreal campaign
She debuted her ombré 'do as she announced her return to The X Factor last month, and L'Oreal Paris Féria Go Extreme spokesmodel Cheryl Cole shows no signs of returning to the dark side, if her new advert for the brand's Extreme Ombré colourant collection is anything to go by.
The Geordie singer, who has been the face of L'Oreal since 2009, shared an image from the campaign on Instagram on Monday with the caption "#Feria Btw.. Blondes do have more fun."
Captured by photographer Rankin and directed by Jonas Akerlund, the advert sees Cheryl perform in a dance-off between her new loud hair colour and the volume of the song: 'Pretty Girl' by Stockholm Syndrome. The film is the brand's first music-led commercial.
It features the Girls Aloud singer working the sports-luxe trend in black joggers, a vest and heels as she shows off her enviably glossy ombré mane. "The thing I love about being a blonde is that you feel you can have more fun, there's that famous quote 'blondes have more fun' and I think they do!" Cheryl said. With X Factor auditions already underway, we can only imagine what fun the next few months have in store.