Style Beauty

Monday 23 October 2017

Beauty... how to get camera ready

Ensure your selfies are 'on fleek' with our expert guide to HD make-up

HD Foundation
HD Foundation
HD Primer
Blender Sponge
Eva Longoria

Andrea Byrne

HD make-up, which stands for High Definition, was created in conjunction with the advent of High Definition television. Used on TV and movie stars, the idea is that it counteracts the camera's harshness by creating an invisible, flawless coverage and airbrushed finish.

However, in this photo-obsessed era, the demand has extended to us mere mortals. "Older, drying, cakey foundations have been left behind in our low definition lives", says leading make-up artist Vivien Pomeroy, whose brand of choice for HD products is Make Up Forever. "The products are fantastic and there is a huge variety of shades, so you shouldn't have any problem finding a tone to perfectly suit you", she explains.

With a growing number of cosmetic brands extending their range to include HD products, what exactly should we look for when purchasing? "It shouldn't differ from buying any other foundation and HD products. Always make sure you have colour matched correctly by testing the foundation along your jawline. If you wear fake tan for occasions, purchase a second, darker foundation by matching up again on a day you have your tan on", she says, "It is not essential to buy the entire HD range for the foundation to look its best, but I am a fan of all the products, the HD primer and HD blush being my other favourites".

Do's and Don'ts

● Avoid moisturising before applying HD foundation. However, if you feel your skin is chronically dry and that you must wear a moisturiser, apply it a good half hour before, to make sure it has been well absorbed in, as it is important not to overload the skin with too much product.

● HD products vary, and not all HD brands have an SPF built into their foundation. For the foundations that don't, apply an ultra thin layer before you use primer. I particularly love La Roche Posay ultra-light fluid SPF50, €20. Allow it to absorb in and then continue with the primer as normal.

● Make sure your choice of primer doesn't leave a white film. The desired consistency is matte and silky, but nothing too slippy.

● A HD product to be a little weary of is the HD Powder, it can cause a chalky looking flashback in photos. Angelina Jolie found this out the hard way! The powder itself is white and is only available in a universal shade. It is a talc-free powder, which means it is non-drying on the skin. The powder is made up of mineral silica which gives it, its ultra fine texture, these minerals can cause the face to look white in photos if not used correctly. Be sure to use sparingly, buffing it into the skin using a kabuki brush. If this scares you slightly, your favourite pressed or loose powder will work beautifully too.

Top tip

With foundation, the key is to blend, blend and then blend some more. You want your foundation to look like a second skin, not a mask!

How to Apply HD Foundation

A Step-by-Step Guide with Vivien Pomeroy,

1. Apply a thin layer of HD primer with fingertips to fresh, clean skin. There is no need to moisturise beforehand as the foundation has microbeads of silicone moisturising properties built within the foundation.

2. Now for the HD foundation, either use a flat foundation brush or a damp sponge, personally I love the Beauty Blender sponge, using it damp and applying it in a 'press & roll' motion, it is easy to work the foundation from medium to buildable coverage. If you prefer a lighter, extra natural coverage, try using a stipple foundation brush in circular motions.

3. There is multiple HD concealer products available, which you would apply next to under eye or any blemishes that are still visible, best results are achieved with using a small flat concealer brush.

4. Dust a pressed or loose powder to set the foundation, a large powder brush, a powder puff or a kabuki will all work perfectly.

5. Finish with a HD blush of your choice, they are ultra blendable and highly pigmented, so a little goes a long way.

6. Your HD base is complete and ready for your eye make up and lips of choice!

High Definition Toolkit

HD Definition Foundation, €40.50, Make Up Forever, available in Make-up Forever, Clarendon St, D2.

Available in over 20 different shades, this is widely considered the best HD foundation on the market. While providing decent coverage, it remains natural looking, feels light on the skin and lasts well through the day.

Airbush Blender Sponge, €6.95, Blank Canvas, available from

An essential tool for successful foundation and concealer application, this has a pointed edge that's perfect for blending in those hard to reach areas.

High Definition Liquid Concealer, €22.50, Smashbox, available in selected department stores nationwide

It might be light in texture and weightless in feel, but this concealer has seriously strong dark-circle busting credentials. Great on nasty blemishes too.

Irish Independent

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