Sunday 17 November 2019

5 of the best... Brow Mascaras

Backstage at the Wes Gordon fashion show, make-up by Maybelline.

So we've all finally accepted the importance of good brows, and have invested time, money and energy into improving what we have. But first thing in the morning, when we're late for work, it's hard to justify spending 10 minutes pencilling, shading and highlighting with all the fancy tools in our brow kits. This is why brow mascaras will become your best friend. They are quick, they aren't messy, they're largely fool-proof and, best of all, they don't require much artistry.

For a softer finish, more conducive to daytime wear, I'd advise wiping away excess product before brushing through the brows. Always work upwards and outwards. I tend to apply two coats in total, one immediately after another, as the formula tends to set quickly.

When you're using brow mascaras, don't apply too much pressure because you want to coat the hair, but not the skin below. A lightness of hand will ensure things are keep as natural as possible.

Another big bonus of using a brow mascara is that they tend to have in-built ingredients that will keep your eyebrows in place so there's no need for setting products.

Choosing the right brow mascara depends a lot on your natural shape. If, like me, you have done irreparable damage and are left with bitty, nondescript hairs over the eyes masquerading as eyebrows, you're best opting for a mascara with a slim wand like Benefit's Gimme Brow, L'Oreal's Brow Plumper or Catrice's Eyebrow Filler. All three allow for precise application, and the depth of colour can be built-up depending on your desired effect.

Rimmel's Brow This Way and Maybelline's Brow Drama are probably more suited to people who have decent-sized brows but ones that still require attention.

The lightest shade of Rimmel's Brow This Way and L'Oreal's Brow Plumper would be really suited to people with greying brows.

If you like the colour and formula of a particular brow mascara but don't like the brush, simply dip your favourite eyebrow comb into the product and use it to apply the mascara instead.

Brow Drama, €7.49

Maybelline, available in selected supermarkets and pharmacies nationwide. An innovative brush that works to give a fuller brows while also keeping them glossy and groomed.

Brow This Way, €5.49

Rimmel, available in selected supermarkets and pharmacies nationwide. Available in three shades, this beefs up brows with a formula that's smudge-proof and made to last.

Eyebrow Filler, €3.99

Catrice, available in selected supermarkets and pharmacies nationwide. A brilliant product at a brilliant price. The colour is best suited to people with medium-brown brows.

Gimme Brow, €24

Benefit, available in selected department stores nationwide. I'm never, ever without this product. A personal desert island beauty essential, it goes a long way to disguising the multitude of brow sins committed in my youth.

Brow Plumper,


L'Oreal, available in selected supermarkets and pharmacies nationwide. Great for brow mascara virgins and/or people with short, thin brows. The wand is quite small and rigid, meaning you're less likely to overcoat or overdraw.

Irish Independent

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