Why Irish food and drink is blazing a trail
The impact of Ireland’s unique and world-class food and drinks industry both globally and closer to home has never been more apparent and there is much to celebrate.
With exports now worth over €11 billion and Irish food and drink enjoyed in 180 countries around the world, Ireland’s food and drinks industry has emerged from some difficult years and it’s now leaner, greener and more ambitious than ever before.
The quality of Irish beef continues to be one of Ireland’s enduring food stories and it’s now sold in 100 of the top retailers across Europe – more than from any other producer in the world, while over 90 Michelin star and award-winning chefs proudly promote it.
Dairy is always at the forefront when it comes to Irish food and Ireland now produces almost 7 billon litres of milk – enough to fill 3,000 Olympic-sized pools! Irish whiskey is now the fastest growing spirit category in the world.
Economic challenges, the rise of social media, environmental issues, the emergence of new consumer trends and new market opportunities have all changed the way business is being done and communication with customers and the industry has evolved to keep pace. Sustainability is now front and centre for businesses and Ireland is leading the way, with over 60,000 farmers and 500 food producers working to become more sustainable under the Origin Green programme, the food and drink industry’s national programme.
From iconic blue-chip Irish food brands, to artisan products with unique and personal stories of provenance and craftsmanship, Ireland’s agri, food and drinks industry now supports nearly 170,000 people, the cornerstone to the industry’s story.
Creativity and Commitment to be Celebrated
Behind the story of the success of this thriving industry are all the people, families and businesses working with commitment and creativity across the range of sectors.
Family businesses such as Flahavans, Glenisk, Good4U, Sam Dennigan & Co. and Glenilen Farm are intrinsic to the make up of the industry and are success stories to be celebrated. Ireland is home to some of the world’s best known brands such as Guinness, Baileys and Kerrygold and popular household names including Club Orange from Britvic Ireland and Goodfellas Pizza, which is made by Green Isle Foods in Naas.
Both small and large companies are building Ireland’s export footprint with Butler’s Chocolate available in over 40 countries and 60 airports worldwide, while at the other end of the scale there are other emerging export successes such as The Little Milk Company, a collective of 10 organic milk producers selling to some 14 countries.
These people, families and businesses who are the pillars behind Ireland’s food and drinks successes will be celebrated at the Bord Bia 2017 Food and Drink Awards which take place this Wednesday November 29th at the RDS in Dublin.
Following an extensive and independent judging process, a shortlist representing the most progressive, ambitious and forward-looking businesses in Ireland’s thriving food and drink industry has been selected. Some 24 companies have been chosen for awards across branding, consumer insight, digital marketing, export and entrepreneurship, innovation and sustainability.
“Bord Bia’s Food and Drink Awards provide us with an opportunity to acknowledge the trailblazers in the Irish food and drink industry who have proven their commitment and ambition to continue driving the sector forward. These companies, which have demonstrated excellence, resilience and innovation, underpin the wider industry’s success story,” states Bord Bia CEO, Tara McCarthy.
For further information, go to http://www.bordbia.ie/awards #BordBiaAwards @BordBia to see the best of Ireland’s food and drinks stories.