Sunday 17 December 2017

Why Irish Businesses are choosing cards again this Christmas

Irish companies are turning the tide and choosing cards to thank their clients this Christmas, thanks to a new initiative from An Post that helps the homeless.

The past number of years have seen a trend for businesses in Ireland switching from traditional festive cards and instead producing a general email, ad or social media post announcing their support for a charity of their choice. 

However companies of all sizes across the country now have a new innovative opportunity to engage with their customers this Christmas by sending cards in a targeted way that will also help a very worthy cause at the same time.

Here are 5 reasons that Irish businesses are choosing cards again for Christmas 2016 and New Year 2017:

1.  Provide Meaningful and Vital Help

A massive 6,709 people were recorded as homeless in Ireland in September 2016 and the most worrying statistic of all is that 2,426 of those are children.  Unfortunately homelessness continues to increase year on year. These cards are a way of providing meaningful and vital help, for every Christmas card sent with, An Post will donate 20% of the price directly to the homeless charity – Peter McVerry Trust. Each card will display a brand mark to show that your company has made a donation to this very deserving charity.

2.  Engage with Customers

What better way to engage with customers this Christmas? An Post is providing a way for businesses to communicate with their customers while helping Peter McVerry Trust. Sending a Christmas card with allows a business to do two things: 1) Help to open doors for homeless people this Christmas through Peter McVerry Trust. 2) Engage with their own customers with the aim of bringing in more business in 2017.

3.  Great Value and Targeted is great value, easy to use and suitable for businesses of all sizes to specifically target customers. The Christmas cards can be personalised with a company’s message, image, logo and is delivered to either the businesses own database or companies can choose addresses that they would like to target from an online map. An Post’s Christmas cards cost €1.50 each (ex VAT) for card, envelope and delivery.

4.  The Personal Touch

An Post is making it even easier for businesses to add the personal touch this Christmas. If a business would like to send a personal greeting to their most valuable clients or key suppliers, thanking them for their business this year or letting them know about exciting things to come in 2017, they need to simply visit from An Post. 


Companies can either use their own customer databases with the simple and speedy uploader or add addresses with’s interactive map and segmentation tool. It’s possible to order up until December 19th and select where you would like to target customers, right down to the street where they live and any other demographics. The entire Christmas card order can be completed online in just a few clicks. Your design will then be printed, addressed and posted to your selected target customers within 3 working days.

Peter McVerry Trust has been responding to the need of homeless individuals since 1983. They have developed a range of services to address homelessness and the factors that contribute to it across different care modalities.

People love to be thought of at Christmas and with so much electronic and mass communication it is always welcome to receive a physical piece of communication by post. Clients like to display their Christmas cards as decorations in the office - it is a physical reminder that you care and appreciate their business throughout the year.

Connect with your customers while opening doors for homeless people across Ireland this Christmas. Visit for more information.


Sponsored by: An Post

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