Monday 23 July 2018

What’s the cost to your company if connectivity goes down?

Can your business afford the cost if your connectivity goes down?

Today’s technology is reliable but not infallible and if the internet goes down even for a brief time, can your company bear the losses?

“If you want the guarantee of 100% availability, you’ve got to have diversity”, says Brendan Martin, MD of AirSpeed Telecom. Protecting and ensuring business continuity means investing in diversity by having a primary and secondary connectivity solution. “It’s an insurance policy and money well spent. It’s about examining that cost, relative to the cost of potentially not having a voice and / or data service”.

AirSpeed Telecom provides high performance premium business telecommunications connectivity solutions to enterprises, public sector and SME businesses nationwide. Founded in 2003, the company has served large multi-nationals for over 14 years across Ireland.

Diversity is now front of mind for Irish businesses

He points out that diversity is now front of mind for Irish businesses and growing. Airspeed Telecom surveyed Irish enterprises and found that over 50% of companies and growing now have diversity. “The day to day functioning of businesses now relies on critical services that are not in-house – everything is moving to the cloud. Technology will go down at some point and you can’t afford to even have a small chance of being off-line.”

“If you have a fully diverse connectivity solution for your business – for example the beauty of combining fibre and licenced microwave, it will automatically switch over if the link goes down,” he points out.

The cost - critical times for connectivity

When making the business case to invest in diversity, Brendan Martin makes the point that the cost to a business of its downtime can vary significantly. “A broken or cut fibre connection could entail downtimes of 3 to 5 hours. But the cost of those hours can vary, depending on whether it is a critical time in the company's business.”

“There are peaks and troughs in any business, including its most critical windows of activity during which connectivity is vital, such as a limited timeframe during which it accepts or processes batch volumes of orders, or is processing and printing labels for a large shipment,” he says. “There are also sectors where demand is real-time and highly perishable: customers contacting a call centre for financial services, or looking for a venue to organise a conference, may simply go on to the next number on their list if they can't get through to the first one.”

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Four top tips for investing in diversity

When thinking about diversity, AirSpeed Telecom’s Brendan Martin offers four key points for companies to think about:

1. Always enquire about geo-diverse routing. Are your primary and secondary routes completely separate, entering your building at different points and connecting back into the core telecoms network at different points? There should be a clear end-to-end audit with no contact between primary and secondary routes.

2. Consider using the same capacity for secondary and primary connectivity. The cost and capacity of microwave has significantly improved with Gigabit speed microwave routinely available now in metro areas and up to 200Mbps microwave available outside urban centres. It’s not vital to have the same capacity on both your circuits but it’s advisable and increasingly it’s affordable.

3. Enquire about termination equipment at your premises. You can minimise risk and maximise your resilience by ensuring that you use separate termination equipment for both primary and secondary connections. If your termination equipment fails and it’s connected to both your circuits, your backup won’t function.

4. Consider using your secondary network all the time. Of course you should test failover of your diversity solution, but even better, organise your network so that a portion of your day-to-day traffic travels over your secondary connection rather than just your primary connection. This is a good way to verify the ongoing health of your secondary network.

AirSpeed Telecom provides high performance premium business telecommunications connectivity solutions to enterprises, public sector and SME businesses nationwide. A premium provider of data lines, internet, voice and network security for business, AirSpeed Telecom provides a full suite of premium quality telecommunications services to businesses in all industry sectors.

Telecommunications requirements are changing with greater capacities required. AirSpeed Telecom provides a consultative approach for these requirements. Call today for a free consultation (01) 4287500 or go to

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