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Saying goodbye to dry skin

Severely dry skin can be uncomfortable and disruptive to family life, but these Irish families have found a better life their sensitive skin with La Roche Posay.

All parents want their children to feel comfortable in their own skin. But for some children in Ireland this is not the case - literally. Severely dry skin conditions like eczema are common in this country affecting approximately one in five children under the age of six. While children will usually grow out of this condition, it is known to affect adults too, with about one in 12 adults suffering from it.

While the physical aspects of having dry skin can be unpleasant to deal with it can also cause problems with concentration and during the night it can affect sleep. To understand what differentiates dry skin from healthy skin, while healthy skin contains water, as well as protective oils and lipids, very dry skin doesn’t produce the right quantity of these and isn’t able to retain very much water and will become dry.

This can lead to soreness, discomfort and sensitivity all over the body or in patches such as on hands, the backs of knees and the face. It’s important to pick up the signs of dry skin early. If dryness is left untreated it can worsen and lead to skin inflammation and eczema.

To identify the key symptoms Dr Emma Wedgeworth, consultant dermatologist, explains: “The skin may feel rough to the touch, but may also show flaking, scaling, cracking and even redness. Dry skin is also much more likely to itch. If you notice your child itching, but the skin looks relatively normal, it may be that they have dry skin.”

There’s no one cause for dry skin but a tendency towards it can be inherited and some people who suffer from it find that it gets worse in extremes of temperature, and when using certain soaps, shampoos and detergents.

Dr Emma Wedgeworth says that following a skincare routine is hugely important for people suffering with dry skin. “Just as we think very carefully about what we put into our bodies in our diet, we need to think equally carefully about what we put on our skin, our bodies’ largest organ,” she says. “Anyone with dry skin should use a gentle emollient-based wash that won’t further dry out the skin. Moisturising daily with a non-fragranced, carefully chosen moisturiser will also prevent the dry skin from getting worse and cracking.”

For almost 40 years, La Roche- Posay has been recommended by dermatologists around the world. The brand adopts a no compromise approach to skincare; placing equal emphasis on effectiveness and suitability for sensitive skin. The Lipikar range has been helping families with very dry skin for years, and over that period its effectiveness has been proven in a number of clinical trials. “In my experience patients really like the Lipikar range. It gives long lasting hydration and can really help to soothe and prevent against the itching associated with dry skin. These products have a light non sticky consistency and absorb well into the skin,” says Dr Wedgeworth.

I often hear from families that compliance is a problem with emollient care, but some simple steps can help to ensure that you are able to regularly moisturise your children’s skin. Get into the habit of applying the moisturiser from an early age. This way, your child will get use to this and it will become part of their daily bath routine. In the winter months, the emollients can feel cold for a child, so warm them up in your hands before applying. If you child does not want to have their moisturiser applied, use distraction techniques such as telling them a story or allowing them to watch their favourite TV programme. Reward charts are also very helpful.

Sarah Lewis and daughter Elle, from Co. Laois

When the Lewis family fr0m Co. Laois were asked to use the Lipikar range on their families’ skin conditions they were

 “I first noticed a reaction of Elle’s skin when I stopped feeding her myself, and within a couple of days of that she started to breakout in quite dry skin. As a mum, no parent wants to see their child in any distress or discomfort. I first heard of Lipikar through a family member. There had been other products that I had tried but I knew that they didn’t suit her skin because straight away she was getting irritated when I was putting them on. As soon as I tried the Lipikar range I could see the relief in her face, it made such a difference. It was a really comforting feeling as a parent to find a product that worked straightaway.

I absolutely trust Lipikar and I would recommend it to anybody suffering with dry skin,” says Sarah Lewis from Co. Laois.

Another family to put Lipikar to the test were the Goohan-McGlynns from Co. Galway. “We have four children and we all suffer with dry skin conditions, like eczema or psoriasis. It can often cause sleepless nights - they can get very upset and irritated by itching,” says Caroliune Goohan-McGlynn.

“We have used Lipikar for over 10 years and it’s made our life easier. Using the Lipikar products has meant that we are quickly moisturised and out the door. It dries quickly, the texture is lovely and the boys love using it because it doesn’t smell! I would absolutely recommend Le Roche Posay to another family.”

Request a free sample

To request a free sample of Lipikar Sydent and Lipikar Baume AP+ visit Flaroche-posay.ie.energo. For further advise on La Roche-Posay and dry skin visit your local pharmacy. *1 sample pack (15ml Lipikar Sydent and Baume AP+) per person. ROI residents 18+ only. Until 31.12.15. Whilst stock last.

ROI residents 18+ only. Promotion open 9th September 2015 until 31 December 2015, subject to availability and while stocks last. 1 sample per person. Entry via official form at www.larocheposay.ie 3,500 sample packs available, each including 1x Lipikar Baume AP+ 15ml and 1x Lipikar Syndet 15ml. Full T&Cs www.larocheposay.ie. Promoter: L’Oréal (UK) Limited, acting through its trading division La Roche-Posay, 255 Hammersmith Road, London W6 8AZ.



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