Hector meets the makers of Drummully Boxty
This year marks the fifth year of the Food Academy programme, which is expected to generate €50 million in sales annually for emerging Irish food producers within the next five years.
Since the programme began in 2013, Food Academy producers, supported by their local Enterprise Offices, have sold €78 million worth of produce in SuperValu stores and the 329 suppliers involved have grown to provide approximately 1,500 jobs.
To celebrate this milestone, Hector travelled cross-country to meet some of the inspiring Irish producers who have taken their business from strength to strength.
The second stop on his road trip was Drummully Boxty in Cavan. At the Farrelly family home, where they have been making their famous boxty for many years, Hector met Paul Farrelly who showed him the ropes when it comes to making authentic Irish boxty.
Using the finest Irish potatoes, these handmade wonders are crafted from boiled, grated and mashed potato to form soft dumplings which are then sliced and lightly fried. Drummully Boxty are gluten free, made entirely from fresh Irish potato, and are the ideal replacement for bread. They are incredibly versatile and make a particularly delicious addition to a traditional Irish breakfast. These all-natural boxty are also recommended by Slimmer’s World as a ‘syn’ free alternative. .
Drummully Boxty is a true family affair, with Paul and his mother founding the business in the home where Paul was born, where its factory is still based today. After the recession hit in 1986, Paul and his mother began selling their boxty locally as the years went on, their business continued to develop.
“The SuperValu Food academy programme has given us a huge incentive to promote our business and to grow. Our in-store tastings and local shows have been fantastic opportunities to promote our product and meet our customers and it has made us realise that people love to see the real people behind the product,” Paul says.
Since joining Food Academy in 2014, the business was able to expand even further and now they have staff working on site, where the business began all those years ago.
Food Academy is a joint initiative between SuperValu, Bord Bia, the network of Local Enterprise Offices and was established to support early-stage Irish food businesses. Participating companies gain access to expertise in branding, market research, business development and distribution, to allow them to scale up and secure listings with SuperValu.
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