Thursday 21 June 2018

Good Food Karma aims to change Ireland's future

Sunshine Hake
Sunshine Hake

We are what we eat and with recent reports suggesting Ireland is on course to become the most obese country in Europe, it’s time to start doing something about it. Good Food Karma is here to help.

The figures are grim according to a WHO report which states the proportion of obese and overweight men in Ireland is projected to rise to 89 per cent by 2030, with a corresponding 85 per cent of women falling into this category. These are frightening statistics. However, not all is lost, and it should be taken as a warning.

There’s still time to change this very disturbing vision of the future and we can start right here, right now. SuperValu Good Food Karma is an initiative to inspire people to make one more meal form scratch each week. Somehow, we seem to have lost the art of scratch cooking, in a country where locally-grown produce and kitchen craft were stables of our daily diets.

Did you know, 93% of us consider scratch cooking the healthiest option, and 81% of us say cooking dinners from scratch works out to be cheaper? Take a look at more interesting results from SuperValu's Home Truths II Report below.

Some of the results are challenging: 37% of under 34 years olds say they don’t cook from scratch out of pure laziness; 31% are looking for inspiration in what to cook and 16% say they don’t know how to cook. Cooking skills are a particular issue for the younger generation and the fact that only 10 per cent of adults cook with their younger children means that situation is going to get worse, not better.

Cooking from scratch is what we’ve been doing for generations so it’s not hard to get back into the good habits of eating delicious, nutritious foods that satisfy the whole family. It doesn’t even have to be time consuming, as often as not it’s as easy to whip something up as it is to get a takeaway or bang a ready-made pizza in the oven.

We’re living fast and stressful lives and sometimes we don’t feel we have time to cook a meal from scratch and sit down with the family, but the beauty of home cooking is that if forces you slow down, to get together with the people you live with, to have higher-quality social interaction and to savour and enjoy the food we consume. By paying more attention to how and what we eat we have the chance to drastically change our lifestyles, to transform our health and the health of our families in the short and long term.

If you’re short on inspiration you can check out SuperValu’s website for ideas. There are loads of easy recipes for healthy brunch, healthy mid-week meals, Friday fun and Sunday lunch. Good Food Karma provides you with recipes from some of ambassadors including some of Ireland’s best known chefs, nutritionists and celebrities in Kevin Dundon, Martin Shanahan, Sharon Hearne Smith, The Happy Pear, Daniel Davey, Bernard Brogan, Anna Geary, David Gillick, and a host off culinary enthusiast foodies.

In order to cook good food, you don’t have to spend your weekends traveling to distant farmers markets and organic food fairs. There’s a Good Food Karma meal planner to help with working cooking into your busy week. You can add your recipes, choose your meal occasion and even buy the ingredients online.

There's plenty good karma to go round as we all strive to work more healthy eating into our daily lives, they’re helping make it easier for us. What we do today has an effect on the future, so let’s do something to change that WHO report’s vision for Ireland in 2030.


Sponsored by: SuperValu

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