Saturday 24 March 2018

From Dungarvan – to the rest of the world. A continuing Irish global success story

Ireland’s global reputation as a high-ranking international destination to do business in, attract investment and export from, continues to rate highly around the world.

The unique formula that makes Ireland so different and the availability of a highly-skilled workforce makes it the perfect launchpad for businesses that want to achieve success domestically and overseas.  

The beautiful harbour town of Dungarvan in Co. Waterford, more usually associated with tourism, is home to one such global Irish business success story, often described as one of Ireland’s ‘best kept secrets’.

While many newer Irish business start-ups have been trailblazing internationally and gaining traction through the media, the story of Panadol has developed solidly over 37 years and there are now 700 people employed in Dungarvan across two sites.

The company now supplies 70 markets all across the world and the global reach includes Europe, Africa, Australia, the Middle East, Asia and America. Dungarvan is now one of GlaxoSmithKline (GSK)’s major consumer healthcare manufacturing sites in the world.

The company has launched a new campaign to celebrate their own particular Irish success story and the dedication, passion, talents and commitment of their team, focusing on a celebration of the fact that Panadol is “Made in Ireland” fronted by broadcaster Angela Scanlon.

Commenting on the importance of Ireland and ‘Irishness’, Brian Fox, Dungarvan Site Manager, GSK which is the global manufacturing home of Panadol explains: “For a long time now, we have thought that Panadol is one of Ireland’s best-kept secrets in that not many people know here in Dungarvan our team is producing over 6 billion Panadol tablets every year. We believe it is the 700-strong team we have here at our site that has helped make Panadol a global success for decades. We are very proud that this new campaign highlights some of our local employees and the contribution they make to Panadol, and indeed to the wider community in Waterford. The entire ‘This is what we’re made of’ campaign, is a wonderful celebration of all things Irish, as well as a great celebration for all of our employees based here in Dungarvan.”

As part of the ‘This is what we’re made of’ campaign, Panadol has partnered with RTE to sponsor Nationwide and Ear to the Ground.

Launching the “This is What We’re Made of” Campaign, Broadcaster Angela Scanlon described being Irish as “a massive part of my identity and something I’m extremely proud of – even more so now that I live away from home.  Ireland has changed so much, even in the past couple of years, but at the heart we are still a nation of eternal optimists, open, warm, resilient, creative and bold”.


As part of the ‘This is what we’re made of’ campaign, Panadol has partnered with RTE to sponsor two returning favourites; Nationwide and Ear to The Ground.

Panadol 500mg film coated tablets contain paracetamol. For pain relief. Always read the label/leaflet.

Sponsored by: Aviva

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