Saturday 24 February 2018

Watch: On today of all day's, Channel 4's amazing Paralympics ad will restore your faith in humanity

Will Slattery

Will Slattery

Channel 4 have done it again.

Four years ago, the broadcaster who won the rights to show the Paralympic games produced a compelling ad highlighting the athletic prowess of the competitors, and they have repeated the trick this summer.

'Meet the Superhumans' was designed to introduce sports fans to British Paralympians ahead of the 2012 event. This year's effort is titled 'We're The Superhumans' and focuses not just on athletes, but on other disabled people in Britain who are performing inspiring feats.

On a day where the world mourns the death of 84 people in Nice after a terrorist attack, it is nice to see such a powerful reminder of all that is great in humanity.


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