Mario Balotelli posts funny 'why always me?' joke on Facebook
The colourful striker has always been happy to play up to the camera and he did so, literally, on Monday.
He posted a picture on his page of the Panini sticker album that has been so well received before and during the tournament, with the book open on the Italian squad's page.
However, rather than sticking in pictures of his team-mates, the former Manchester City striker had filled every gap with his own picture. To paraphrase, it was always him.