When the Roisin Dubh in Galway offered a drinks promotion for each goal scored between Brazil and Germany last night, little did they think it would result in 50c pints.
Management at the well-known music venue decided to introduce a World Cup promotion, similar to one used regularly for rugby matches, which saw the price of certain drinks drop by 50c for every goal scored in the World Cup semi-final in Belo Horizonte.
Keeping a cultural theme, the bar offered 50c off the price of Brahma every time Brazil found the back of the net, and to their cost, the same discount on Erdinger for each of Germany’s seven goals.
With both drinks starting out at €4, it meant that the 7-1 hammering by Joachim Low’s Germany lowered the price of a pint dramatically and owner Gugai McNamara admitted he was taken aback by the response it gathered online.
“We were surprised by the reaction, but it created a bit of fun around the game,” he said.
“We do something similar for rugby games where we offer a discount on tries scored and it makes people more enthusiastic around the game.”
That's Johnny working overtime at the erdinger tap after 7 goals by Germany dropped the price to 50c tonight pic.twitter.com/17LLdv5cLx— Roisin Dubh (@roisindubhpub) July 9, 2014
tonight! a repeat of our special offer - pints of Heineken & HOG €4, -50c per goal. a team's gonna score 7 goals in a semi final, right?— Roisin Dubh (@roisindubhpub) July 9, 2014
The promotion, which runs for the duration of the game, resulted in the price of a pint of Erdinger dropping to €1.50 after just half an hour following the Brazilian capitulation and was down to 50 cents by the end of the incredible encounter.
“No one took advantage by attempting to purchase five or six pints. It was civilised and well-respected even though we were very busy,” he added.
McNamanra added that “quite a bit” of the German drink was consumed but it has not deterred the pub which will be running similar promotions for the second semi-final and Sunday’s final.