Monday 22 January 2018

Transfer window spending down on deadline day

Premier League clubs had spent £80million in the winter transfer window heading into deadline day, £15million less than had been invested at the same stage last season.

Figures released on Monday morning by Deloitte showed that the 2015 window was on course to see reduced spending compared to the same period in 2014. The final figure for winter transfer spending in 2014 was £130million.

However, clubs' increased spending power as a result of higher broadcasting revenues means the 2014-15 season is already a record-breaker overall in terms of cash spent. The biggest deal of the current window heading into deadline day was the initial £25million paid by Manchester City for Swansea striker Wilfried Bony.

Dan Jones, partner in the Sports Business Group at Deloitte, said: "As we enter the final day of this year's transfer window, Premier League clubs' gross spending currently stands at £80million.

"While the summer window saw a record level of transfer spending, so far we have seen spending in January being slightly more reserved.

"However, 2014-15 is still a record season for Premier League spending, with clubs having spent over £900million, significantly ahead of the previous record of £760million.

"This level of spending has been made possible in large part through the broadcast revenue Premier League clubs enjoy. With all 20 Premier League clubs now ranked in the top 40 globally by revenue, we continue to see them use their increased resources to invest in playing talent in the January window."

Deloitte will release its final analysis of the winter transfer window on Tuesday.

Press Association

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