Stuart Pearce cuts ties with Betfred after becoming West Ham's number two
Stuart Pearce will no longer continue to promote bookmaker Betfred following his appointment as assistant to new West Ham manager David Moyes.
The former England defender made 50 appearances for the Hammers in the autumn of his career and will join Alan Irvine on Moyes' coaching staff, the Premier League club confirmed late on Sunday.
Pearce, 55, had been signed up to help promote Betfred's football betting campaign for a third season.
However, now the former Manchester City and England under-21 manager has returned to take up a role within the game, he becomes subject to the Football Association's betting rules, which state "a n individual participant, when acting in a personal capacity, shall not be permitted to advertise or promote any betting activity".
A spokesman for Betfred told Press Association Sport: "We are obviously delighted Stuart has found a job back in football, but now of course because of the FA rules he can't promote betting companies."
West Ham have bookmaker Betway as the club's principal sponsor, a record deal which was extended for three years through to the 2019/20 season.
The Hammers are third bottom in the Premier League, which led to Moyes replacing Slaven Bilic a week ago, and return to action with a trip to Watford on Sunday.
West Ham have several players away on international duty, so Moyes will not get the chance to work with the whole first team squad until later in the week.
Forward Michail Antonio is currently recovering from a rib injury and feels the Scottish coach will bring a fresh approach to help lift the club.
"Obviously I have not been able to train under him but right now, things are looking good," Antonio said on West Ham's official website.
"He's come in and things have been quite intense. Everything's quite different. He's out there, he's standing with the boys, he's taking training himself and he's very involved.
"I see positive things. I feel like things are going to go well under him."
Antonio, who was last season's top scorer, added: "With the squad that we have, we definitely shouldn't be in the situation that we are in.
"With a bit of structure and more belief and confidence, we will definitely be going up the league."