Friday 20 April 2018

Roy Keane suing Paddy Power over Braveheart poster for Ireland vs Scotland match

The Paddy Power Braveheart poster featuring Roy Keane's image
The Paddy Power Braveheart poster featuring Roy Keane's image
Independent.ie Newsdesk

Independent.ie Newsdesk

Ireland assistant manager Roy Keane is suing bookmakers Paddy Power over the firm using his face on a mocked up image of 'Braveheart'.

A massive billboard featuring Keane as Scottish hero William Wallace - in a still from Oscar-winning film 'Braveheart' - was placed on the side of a 40ft truck and driven around Dublin ahead of Ireland's match against Scotland. It was also driven past the Aviva stadium where the 1-1 match was played on June 13.

Roy Keane
Roy Keane

The billboard had the following message aimed at Scottish fans: "You may take our points - but at least we have our freedom... (Ya wee pussies)". It's believed to be a reference to the Scottish Independence Referendum which took place in September last year - and saw a majority of Scots vote to stay within the United Kingdom. Some 1.6 million people voted - with 55pc voting to stay within the union.

The 'Irish Daily Star' have reported that the former Manchester United captain has begun proceedings against Paddy Power in the High Court in Dublin and the case is likely to take place early next year.

It's understood he is suing the bookmakers for tens of thousands of euro.

He is represented by A&L Goodbody while the bookmakers have engaged Arthur Cox to represent them. It's understood representatives for Keane lodged High Court papers against the company on Monday.

NO FEE FOR 1ST REPRO With Ireland and the old enemy set to clash on these shores for the first time since English hooligans tore Lansdowne Road to pieces, Paddy Power have moved to protect their closest shop to the ground by Yob-Proofing the exterior of their Baggot St branch. The extraordinary step has seen the bookmaker cover the entire shop with bubble wrap in hope of avoiding any damage that may come from violent yobs, knobs and hooligans who may infiltrate the Three Lions’ well-meaning travelling support.”
Paddy Power, a spokesperson for Paddy Power, said “It’s not that I’m anti-English. Some of my best friends are English. But you can’t deny they have sent us some bad eggs over time. Cromwell for example. He would have smashed up The Aviva if it was around in the 1600s. Us Irish wage war in a more subtle way. We just pillage their players and send them Louis Walsh. Pic Paul Sharp/SHARPPIX
NO FEE FOR 1ST REPRO With Ireland and the old enemy set to clash on these shores for the first time since English hooligans tore Lansdowne Road to pieces, Paddy Power have moved to protect their closest shop to the ground by Yob-Proofing the exterior of their Baggot St branch. The extraordinary step has seen the bookmaker cover the entire shop with bubble wrap in hope of avoiding any damage that may come from violent yobs, knobs and hooligans who may infiltrate the Three Lions’ well-meaning travelling support.” Paddy Power, a spokesperson for Paddy Power, said “It’s not that I’m anti-English. Some of my best friends are English. But you can’t deny they have sent us some bad eggs over time. Cromwell for example. He would have smashed up The Aviva if it was around in the 1600s. Us Irish wage war in a more subtle way. We just pillage their players and send them Louis Walsh. Pic Paul Sharp/SHARPPIX

If Paddy Power loses, it could cost them up to €100,000 if Keane wins and his legal costs are paid.

Spokesperson for the firm Paddy Power said: "Roy Keane has taken legal action against us following his face appearing on our Braveheart billboard ahead of the Ireland-Scotland game.

"It's with the lawyers now so obviously we can't talk about it, but hopefully they won't take our freedom to have a bit of craic," Mr Power added.

The bookmakers are known for their "cheeky" campaigns and publicity stunts.

Ahead of Ireland's game against England, which took place on June 6th, the firm wrapped bubble wrap around one of their shops.

A press release was issued at the time and stated: "Paddy Power have moved to protect their closest shop to the ground by Yob-Proofing the exterior of their Baggot St branch. The extraordinary step has seen the bookmaker cover the entire shop with bubble wrap in hope of avoiding any damage that may come from violent yobs, knobs and hooligans who may infiltrate the Three Lions’ well-meaning travelling support.”

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