Sport Soccer

Monday 23 April 2018

Real Madrid to agree world's first £1 billion kit deal with Adidas

Real Madrid's Cristiano Ronaldo
Real Madrid's Cristiano Ronaldo

Real Madrid are poised to announce football’s first £1 billion kit deal.

Real are on the brink of signing a 10-year, £106 million-per-season contract with Adidas, which would dwarf the one signed with Manchester United in 2014.


It would also be as big as Liverpool, Arsenal, Chelsea and Barcelona’s kit deals combined.

United’s £750m, 10-year contract is currently the largest in the world, having overtaken that agreed by Real with Adidas in 2012.

The Spanish giants’ previous deal was not due to expire until 2020 but they have managed to secure a massive mark-up four years in advance.

Steve Martin of M&C Saatchi Sport & Entertainment said: “It has been heading this way for some time.

“These clubs are so global now and their impact over 150-200 markets mean they can command rights fees of this level.”

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