He was billed as Liverpool's marquee signing this summer, but the club sold less than 1,000 Mario Balotelli replica shirts on the day he signed for the Merseyside club for £16m from AC Milan last month.
The Reds' CEO, Ian Ayre, revealed the figure at the Soccerex conference in Manchester today, speaking at a seminar.
Maybe the Liverpool supporters are just taking bit of time to warm to the maverick Italian striker.
A replica Reds' shirt costs £49.99, and to get 'Balotelli 45' branded across the back is an extra £15.
In contrast, it had been reported that Real Madrid shifted 345,000 James Rodriguez shirts in the 48 hours after his £63m move from Monaco, but manufacturers adidas said that those figures were exagerrated.
Balotelli made his Liverpool debut against Tottenham in the 3-0 win last month, and is expected to make his Anfield bow for the club against Aston Villa on Saturday.
Independent News Service