Sunday 25 February 2018

Man United ready to appoint new sporting director to 'help' Ed Woodward

Ed Woodward
Ed Woodward
Kevin Palmer

Kevin Palmer

Manchester United are reportedly ready to appoint a new sporting director to 'help' the club's much-maligned executive vice-chairman Ed Woodward.

After weeks of speculation suggesting United were considering the recruitment of a new face to work alongside Woodward on the club's commercial activities, JD Sports chief Peter Cowgill is now being linked with the role.

The Sun are reporting that Woodward has flown to America for meetings with a potential new board member, with United fan Cowgill rumoured to be the man in question.

Cowgill is said to be friends with both former United manager Alex Ferguson and the club's previous chief executive David Gill, with the news likely to be greeted with delight by the club's fans who have long bemoaned the efforts of Woodward in the transfer market.

While Woodward has done a fine job in attracting many of United's SEVENTY sponsors in the last three years, his shambolic transfer policy has been viewed as a factor in the club's demise on the field.

Failed bids for a host of high profile stars have cast doubt over Woodward's abilities to fulfil his role at Old Trafford, with the arrival of a new face likely to see him moved back into a role focusing on the club's non-football commercial activities.

Some United supporters are likely to be concerned by Cowgill's lack of high profile experience running a top club, but the prospect of a fresh presence alongside Woodward would certainly be welcome.

United are yet to comment on the report linking Cowgill with a role at the club.

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