Wednesday 20 November 2019

Manchester United and Liverpool sell more replica jerseys in Dublin than in their own cities

Manchester United jerseys are very popular in Dublin
Manchester United jerseys are very popular in Dublin
Ger Keville

Ger Keville

Liverpool and Manchester United were just two Premier League clubs who sold more replica jerseys in Dublin than in their own cities last year.

It has been an age-old football debate – where are your team’s supporters actually from and should football fans be doing more to support their local football clubs?

While League of Ireland clubs are struggling to stay afloat, Irish football fans are splashing their cash on replica jerseys for foreign football teams with Liverpool, Manchester United and, interestingly, Aston Villa proving the most popular kit of choice for those in the capital.

Sports Direct assessed the figures from eight Premier League clubs last season - Arsenal, Aston Villa, Chelsea, Liverpool, Newcastle, Manchester City, Manchester United and Tottenham.

For seven of the eight clubs in question, the majority of their shirt sales were in London but for Aston Villa, the bulk of their attire was sold in Dublin!

14.62% of Manchester United’s shirts sales last year were in Dublin and this compares to 10.33% that were actually flogged in Manchester itself.

Similarly, Liverpool shifted 9.18% of their replica jerseys in Dublin with just 6.40% sold on Merseyside.

The survey was based on the amount of jerseys sold by sportsdirect.com.

Read the full article here

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