Monday 21 October 2019

City sign new £650m kit deal

Manchester City manager Pep Guardiola. Photo: PA
Manchester City manager Pep Guardiola. Photo: PA

James Ducker

Manchester City and their stable of sister clubs have signed a 10-year kit deal with Puma worth £650 million. The partnership will begin in July and represents a huge hike on the existing agreement with Nike, which pays the Premier League champions around £20m a year.

City will earn the lion's share of the proceeds from the deal, which also includes four other City Football Group clubs - Melbourne City in Australia, Girona in Spain, Club in Uruguay and the latest addition, Sichuan Jiuniu in China. MLS side New York City and Yokohama F. Marinos in Japan - who complete the CFG - do not feature in the arrangement. The headline figure makes the agreement the second-biggest in Premier League history, behind only Manchester United's £75m-a-year deal with Adidas. But Arsenal and Chelsea will point out that their £60m-a-year partnerships with Puma and Nike respectively are club-specific rather than a group-wide arrangement.

Ferran Soriano, the City chief executive, claimed the deal with Puma would "reset the model for sports partnership on a truly global scale".

"It's a historic day for us," Soriano said. "What we are doing has never been done before. It is an unprecedented partnership."

Telegraph.co.uk

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