Chelsea have again reiterated their desire to remain at Stamford Bridge.
Chairman Bruce Buck insists last season double-winners would find it very difficult to move.
Chelsea are continuing to look at other ways of building their income streams to match the type of revenues Manchester United and Arsenal claim from their gate receipts.
The Blues are currently four points clear at the top of the Barclays Premier League and while Buck says Chelsea will never rule out leaving their current home, they were focusing on revenue from commercial activity, sponsorship and new media.
"There is a lot of history and tradition at Stamford Bridge," said Buck.
"The club has been here since 1905 and so it's very, very difficult for us to make the philosophical decision that we are going to move on.
"Certainly we wouldn't leave west London or thereabouts and there are very few sites available.
"We have to do things with our other commercial activities to make up the deficit that is created by the fact we don't have a 60,000-seat stadium.
"I can't say that we will never move or have a new stadium but at the moment it's not at the front of our agenda.
"What's at the front of our agenda is increasing our commercial activities, increasing our sponsors and increasing how we use new media," he told Sky Sports News.
Meanwhile, Scotland insist they have no plans to poach Chelsea's teenage midfielder Josh McEachran.
Under-21 coach Billy Stark has denied reports that he had tried to persuade the 17-year-old to switch his allegiance from England.
McEachran has won many plaudits after making his Premier League debut in the defeat to Manchester City earlier this month.
The player has Scottish lineage but Stark declared: "Of course I'm aware of Josh but he's playing for England and there's nothing to suggest he's unhappy with that situation.
"He's playing for England and that's it as far as I'm concerned. If someone is currently playing for another nation we'd have to be given some encouragement."
Chelsea's in-form winger Florent Malouda wants to end his playing days in Brazil.
The France international, signed from Lyon in 2007, was instrumental in helping the Blues win the double last season and has been in top form again as Chelsea soared to the top of the league table this term.
Malouda is contracted to the Blues until the summer of 2013 but he already has designs on finishing his career in South America.
"It would be great to play for a club like Flamengo or Vasco da Gama," said Malouda.
"It is something that I want to do in my life.
"I am going to finish my European career in Chelsea but my ambition is to finish at the highest level possible and play in the next World Cup in 2014.
"I would like to play some football in Brazil - the true country of football."